Product Marketing Manager
About the role
GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. We are looking for a high-energy and proven cybersecurity Product Marketing Manager with experience in an information security company or B2B SaaS tech organization. This individual will work closely with subject matter experts to produce value-based messaging, content, and collateral that effectively differentiates GuidePoint Security's offerings in the market and facilitates sales efforts. This role will be part of the corporate marketing team and report to the Director of Product Marketing. The ideal candidate will thrive in a fast-paced environment, be driven by absorbing and learning about every facet of cybersecurity, and be passionate about building and communicating the value story behind products and services.
Responsibilities
- Master storyteller – translate technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions address critical cybersecurity problems.
- Drive thought leadership messaging and positioning for assigned offerings.
- Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision.
- Craft compelling offer messages for use across marketing channels and activities.
- Lead content development and go-to-market strategy for new and existing offerings, including writing or reviewing marketing copy, web page copy, sales collateral, blogs, whitepapers, and videos, while collaborating with various teams to ensure communication and goals are aligned.
- Conduct market and competitive analysis to better position services.
- Contribute to the company's blog strategy and content creation.
- Manage the Digital Asset Management platform to ensure every service area has updated and relevant content, and maintain source documents and materials in a designated central repository.
Requirements
- 3-5 years of cybersecurity product marketing experience (must have previous cybersecurity experience).
- Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously.
- Demonstrated success in value-based messaging and competitive positioning.
- Excellent written and verbal communication skills.
- Relevant subject matter expertise in cybersecurity products, services, and industry.
- Understanding of how a product/service is sold and the toolkit needed to enable sellers.
- Proven ability to influence cross-functional teams and work collaboratively.
Preferred Qualifications
- Experience with social media, various content types, support for digital marketing campaigns, and ability to write web content.
Schedule
Remote position with 10-15% travel (more or less can be discussed with manager).
Physical Requirements
- Sedentary work.
- Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day.
- Required to have close visual acuity to view a computer terminal and/or extensive reading for a minimum of 8 hours a day.
Benefits
- Remote workforce primarily (U.S. based only).
- Group Medical Insurance options:
- Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans).
- High Deductible Health Plan with HSA (GuidePoint pays 100% of the employee premiums and 75% for family plans). GuidePoint contributes $850 per employee annually or $1,750 per family annually in quarterly installments.
- Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans.
- 12 corporate holidays and a Flexible Time Off (FTO) program.
- Healthy mobile phone and home internet allowance.
- Eligibility for retirement plan after 2 months at open enrollment.
- Pet Benefit Option.
About GuidePoint Security
GuidePoint Security is a rapidly growing, profitable, privately-held value-added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,300 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 6,200 customers. Firmly-defined core values drive all aspects of the business, fostering a collaborative and enjoyable workplace atmosphere. Colleagues are knowledgeable, skilled, and experienced, providing mentorship and guidance at every opportunity.