Product Marketing Manager

About the role

We are seeking a Product Marketing Manager to drive go-to-market execution and contribute to product marketing strategy across our K-12 portfolio. This role is ideal for a hands-on marketer who thrives in a fast-paced environment, can manage competing priorities, and is excited about translating product innovation into impactful marketing and sales outcomes.

Responsibilities

• Support the development and execution of go-to-market strategies for GoGuardian products across multiple segments.
• Partner with senior product marketing leadership to develop product positioning and messaging.
• Absorb market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
• Own execution of product launches and feature releases, including coordinating timelines, developing briefs, and ensuring cross-functional alignment.
• Create high-quality assets such as sales collateral, product one-pagers, presentations, and digital content.
• Support sales enablement efforts by helping develop materials, training content, and internal documentation.
• Analyze campaign and product performance data to identify insights and recommend optimizations.
• Collaborate cross-functionally with product management, sales, customer success, and broader marketing teams.
• Contribute to scalable processes and workflows that improve team efficiency.

Requirements

• 4–6 years of product marketing or related experience (e.g., marketing, product, sales enablement) in a B2B environment.
• Experience developing strategic product marketing plans, including positioning, segmentation, and go-to-market planning.
• Experience supporting product launches or campaigns from planning through execution.
• Ability to synthesize customer insights, market data, and product information into clear, compelling messaging.
• Highly collaborative with strong communication skills and comfort working cross-functionally.
• An analytical mindset with the ability to interpret data and translate it into actionable insights.
• Proactive, organized, and able to manage multiple priorities in a fast-paced environment.
• Customer-centric mindset and curiosity about the K-12 education landscape.
• Strong work ethic, combining bias for action with innovative thinking.
• Understanding of the K-12 education market is preferred.
• Eager to take initiative in a fast-paced, ever-changing, dynamic environment.
• Fueled by the opportunity to truly impact the education landscape.

Qualifications

• Something else? Tell us!

Skills

• Excellent communication and collaboration skills.
• Strong analytical and problem-solving abilities.
• Experience with market research tools and techniques.
• Proficiency in project management tools and methodologies.

Benefits

We offer competitive pay, complete health insurance, 401(k) matching, and an employee equity plan. Flexible time off, paid holidays, paid parental leave, and a paid year-end holiday break are also provided. Plus, we have a robust catalog of benefits that support your professional growth and personal wellbeing, including work from home funds, fertility & adoption reimbursement, and more.