Product Marketing Manager

About the role

GC AI is expanding quickly across new workflows, product tiers, and customer segments. We need a Product Marketing Manager who can help translate our rapidly moving product into clear, differentiated market stories, and make sure customers, prospects, and internal teams understand the value.

Responsibilities

• Lead end-to-end product and feature launches, from messaging to GTM readiness
• Develop segment-specific value propositions (Individual, Team, Enterprise)
• Translate complex legal + AI capabilities into clear, accurate, and compelling messaging
• Own positioning and narrative, including differentiators and workflow storytelling
• Ensure consistent messaging across website, product, and sales materials
• Partner on pricing, packaging, segmentation, and ICP refinement using customer insights
• Build and maintain Sales & CS enablement (talk tracks, competitive briefs, training, and materials)
• Drive customer and competitive intelligence (interviews, win/loss analysis, market tracking)
• Support adoption and expansion through lifecycle messaging, in-product education, and customer proof points
• Measure performance and continuously iterate on messaging, launches, and GTM strategy

Requirements

5-7 years of B2B product marketing experience with clear results

Experience marketing technical or AI-driven products; legal or regulated audiences a plus

Strong writing, editing, and storytelling skills

Experience building enablement and content assets from scratch

Strong project management and cross-functional partnership skills

Data-aware; comfortable using usage data, funnel metrics, and competitive insight

Comfortable operating in a fast-moving, high-growth environment

High ownership, strong follow-through, low ego

Qualifications

Experience in a similar role

Understanding of legal and AI markets

Experience with product marketing tools and methodologies

Experience with customer research and competitive analysis

Experience with pricing and segmentation strategies

Experience with content creation and enablement

Skills

• Strong writing and editing skills
• Ability to simplify complex workflows and technical concepts
• Experience with product marketing tools and methodologies
• Experience with customer research and competitive analysis
• Experience with pricing and segmentation strategies
• Experience with content creation and enablement

Benefits

Equal Opportunity Employer

Comprehensive benefits package

Flexible work arrangements

Professional development opportunities

Pay

$140K - $165K

Schedule

Remote role unless you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.