Product Marketing Manager

About the role

We're looking for a strategic and results-oriented Product Marketing Manager to lead the positioning, launch, and ongoing growth of our subscription products. This role serves as the critical link between Product, Sales, and Marketing, ensuring our products are clearly defined, effectively brought to market, and continuously optimized for customer adoption and engagement.

Responsibilities

• Own the positioning and messaging strategy for subscription products, clearly defining target audiences, value propositions, and market differentiation.
• Create and maintain compelling product narratives that communicate value to both customers and internal teams.
• Develop and manage messaging frameworks, competitive positioning, and customer-facing content.
• Ensure consistent product communication across all marketing, sales, and customer touchpoints.
• Partner with cross-functional teams to align messaging and strengthen product understanding throughout the organization.
• Lead the planning and execution of go-to-market strategies for product launches and enhancements.
• Develop campaign strategies, launch plans, timelines, and promotional initiatives across multiple channels.
• Coordinate launch activities across Product, Sales, Marketing, and Customer Success teams.
• Support event-based marketing initiatives and product activations tied to company events, webinars, and promotions.
• Create launch materials, campaign briefs, and communication plans that drive awareness and adoption.
• Develop onboarding programs that accelerate product adoption and long-term customer success.
• Create lifecycle campaigns including engagement, win-back, retention, and upsell initiatives.
• Collaborate with community and engagement teams to reinforce product usage and customer value.
• Define, monitor, and report on key product marketing metrics including adoption, engagement, retention, and conversion.
• Analyze customer behavior, campaign performance, and market trends to inform strategic decisions.
• Provide actionable recommendations to improve product-market fit and overall go-to-market effectiveness.
• Operate effectively in evolving environments where systems, automation, and reporting may still be under development.
• Serve as the bridge between Product, Sales, Marketing, and Customer Success teams.
• Foster alignment across departments to ensure successful product launches and customer experiences.
• Manage multiple priorities and projects while maintaining a high level of quality and execution.
• Contribute to a culture of collaboration, innovation, and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 3–5 years of experience in Product Marketing, Marketing Strategy, Demand Generation, or a related role.
• Experience developing product positioning, messaging, and go-to-market campaigns.
• Strong understanding of customer lifecycle marketing and engagement strategies.
• Experience creating sales enablement materials and supporting sales organizations.
• Strong analytical skills with experience measuring campaign performance and customer behavior.
• Proficiency with Microsoft Office Suite, Google Workspace, and project management tools such as Asana.
• Experience with CRM and marketing automation platforms is preferred.
• Experience in subscription-based businesses, SaaS, coaching, training, or membership organizations is a plus.