Product Marketing Manager

About the role

This role exists within the Marketing division of Travel Partnerships and Advertising, focusing on Expedia Group Advertising's measurement and reporting solutions.

Responsibilities

• Lead product marketing for a portfolio of measurement and reporting tools and capabilities, including data clean rooms and audience intent signals.
• Work closely with product and analytics teams to define the roadmap based on advertiser needs and market trends.
• Create clear problem statements, value propositions, and success metrics for new and existing measurement features.
• Position and message Expedia Group Advertising's measurement solutions to differentiate them from competitors.
• Develop and maintain omnichannel assets that can be customized for specific use cases by Field Enablement and Partner Marketing teams.
• Craft and execute GTM strategies for launches and enhancements, ensuring alignment with broader programs, events, and campaigns.
• Collaborate with Partner Marketing, Public Relations, and Commercial teams to integrate measurement messaging into various initiatives.

Requirements

5-8+ years of experience in product marketing in B2B, ad tech, or data environments.

Proven experience launching and scaling complex, technical products or features.

Deep understanding of advertiser goals, campaign optimization, measurement frameworks, and the value exchange between publishers and advertisers.

Strong written and verbal communication skills, with experience crafting messaging and presenting to senior stakeholders.

Ability to handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

Qualifications

• Experience in product marketing in B2B, ad tech, or data environments.
• Proven experience launching and scaling complex, technical products or features.
• Understanding of advertiser goals, campaign optimization, measurement frameworks, and the value exchange between publishers and advertisers.
• Strong written and verbal communication skills, with experience crafting messaging and presenting to senior stakeholders.
• Ability to handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

Skills

Strategic thinking and planning.

Excellent communication and presentation skills.

Ability to manage multiple projects and priorities.

Knowledge of advertising and measurement frameworks.

Benefits

A full benefits package including travel perks, generous time-off, parental leave, a flexible work model, and career development resources.