Product Marketing Manager

About the role

This role exists within the Marketing division of Travel Partnerships and Advertising at Expedia Group Advertising. The goal is to lead product marketing for measurement and reporting solutions, ensuring these tools are understood and adopted by advertisers.

Responsibilities

• Lead product marketing for a portfolio of measurement and reporting tools and capabilities, including data clean rooms and audience intent signals.
• Work closely with product and analytics teams to define the roadmap based on advertiser needs and market trends.
• Create clear problem statements, value propositions, and success metrics for new and existing measurement features.
• Position and message Expedia Group Advertising’s measurement solutions effectively, translating complex metrics into simple, compelling narratives and visuals.
• Develop and execute GTM strategies for launches and enhancements, ensuring alignment across various teams and channels.
• Build and maintain cross-channel assets that can be customized for specific use cases by Field Enablement and Partner Marketing teams.
• Collaborate with Partner Marketing, Public Relations, and Commercial teams to integrate measurement messaging into broader programs, events, and campaigns.

Requirements

• 5-8+ years of experience in product marketing, preferably in B2B, ad tech, or data environments.
• Proven experience launching and scaling complex, technical products or features.
• A deep understanding of advertiser goals, campaign optimization, and measurement frameworks.
• Strong written and verbal communication skills, with experience crafting messaging and presenting to senior stakeholders.
• Ability to handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

Qualifications

• Experience in product marketing, preferably in B2B, ad tech, or data environments.
• Understanding of advertiser goals, campaign optimization, and measurement frameworks.
• Proven ability to drive end-to-end GTM motions across large, cross-functional working groups.
• Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders.
• Comfortable making decisions and driving progress, even in ambiguous environments.
• Ability to handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

Skills

• Strategic thinking and planning.
• Effective communication and presentation skills.
• Ability to translate complex data into clear, actionable insights.
• Experience in managing and executing product launches and enhancements.
• Strong collaboration and teamwork skills.

Benefits

The total cash range for this position varies based on location, available budget, and performance. Additional benefits include a full benefits package, including travel perks, time-off, parental leave, a flexible work model, and career development resources.