Product Marketing Manager

About the Role

We are seeking a Product Marketing Manager to drive the go-to-market strategy, messaging, and positioning for our GovTech software solutions. Reporting to the Director of Product Marketing, this role will collaborate closely with Sales, Customer Success, Product, and Technology teams to develop compelling product narratives, enable sales teams, and support revenue growth. Overseeing Euna’s full Financial Suite, this role will help coordinate with our internal PMM team on portfolio-level projects and initiatives. The ideal candidate is a strategic thinker with a deep understanding of product marketing principles, a passion for the public sector, and a track record of executing successful product launches that require digital marketing as a best practice to generate TOFU pipeline. This role will also have opportunities for occasional travel.

Responsibilities

• Product Marketing
  • Develop and execute go-to-market strategies for new product launches and enhancements, collaborating with Product team members and Marketing team members to execute the launch.
  • Own and refine product messaging, positioning, and storytelling to communicate our value proposition effectively.
  • Work cross-functionally with a talented team of Product Marketers across our product suite.
  • Define and optimize the buyer/customer journey, ensuring clear value messaging at every stage.
  • Work with other GTM team members to conduct market and customer research to understand pain points, trends, and opportunities within the public sector.
  • Create and maintain competitive intelligence insights to inform positioning and differentiation strategies.
  • Guide digital and demand team members and agency resources to execute marketing plans.
• Sales & Customer Enablement
  • Develop sales enablement materials, including pitch decks, battle cards, FAQs, and value frameworks.
  • Support sales enablement team members, delivering product-specific onboarding and training content in partnership with Product Management.
  • Provide ongoing competitive intelligence and market insights to support sales efforts.
• Cross-Functional Collaboration
  • Work closely with Product Management to align marketing efforts with the product roadmap.
  • Collaborate with Demand Generation and Digital Marketing teams to create compelling campaigns that drive awareness and pipeline growth.
  • Partner with Customer Success to develop case studies, testimonials, and proof points that demonstrate real-world impact.
  • Work with digital and demand teams to develop website content, guiding on the product-specific areas of the website.
• Performance & Optimization
  • Track and analyze the success of product marketing initiatives, providing insights to refine and optimize messaging and positioning.
  • Work with the demand team to measure campaign efficacy.
  • Leverage data and customer feedback to iterate on marketing strategies and improve product-market fit.

Qualifications

• 5+ years of product marketing experience, preferably in SaaS, B2B technology, or public sector software.
• Strong understanding of go-to-market strategies, value-based messaging, and competitive positioning.
• Proven ability to develop compelling narratives that resonate with multiple audiences, including government agencies and public institutions.
• Experience working cross-functionally with Sales, Product, and Customer Success teams.
• Excellent writing, storytelling, and presentation skills.
• Full-stack marketer with a deep understanding of the sales and marketing funnel.
• Analytical mindset with the ability to translate data into actionable insights.
• Self-starter with a strategic mindset and a passion for driving business impact.
• Multi-disciplined marketer with experience in digital and demand is a plus.

Schedule

This position will be hybrid with 3 days/week in our Oakville, ON (or ATL, GA) office.

AI Mindset at Euna Solutions

We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We’re looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment—not replace—their expertise. If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you’ll thrive here.

Benefits

• Competitive wages: We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.
• Wellness days: Twice a year, Euna employees enjoy an extra day on top of a long weekend.
• Community Engagement Committee: Our committee looks for ways to give back to our local communities through time, gifts, and skills.
• Flexible workday: We understand that what a workday looks like differs by employee and the role requirements.
• Benefits: Ask us for a copy of our health and dental benefits.
• Culture committee: Celebrate at every occasion with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions® is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions.