Product Marketing Manager

Responsibilities

• Lead the creation of highly technical, product-driven content to support Databahn’s positioning as an AI-native IT and security data platform.
• Develop architecture diagrams, technical white papers, reference designs, demos, product one-pagers, playbooks, and solution guides for security and data personas.
• Translate complex technical concepts into clear, value-based messaging that resonates with CISOs, Detection Engineering Teams, SOC leaders, and Platform/Data Architects.
• Own the messaging framework for Databahn’s product lines (Highway, Cruz, Reef, AI Foundry, Smart Edge) and evolve it as the product matures.

Customer & Market Insights

• Conduct deep research into:
• Security data architectures
• SIEM/SOAR platforms
• Observability, XDR, and data lake strategies
• AI in security operations
• Develop a strong understanding of customer environments, pain points, and buying triggers across:
• Enterprise security teams
• Managed security providers
• Platform / data engineering teams
• Partner closely with Product, Solutions Engineering, and Customer Success to build:
• Use case documentation
• How-to guides
• Technical blogs and whitepapers
• Customer stories and use case maps
• Turn customer insights into clear positioning and narrative direction for campaigns, product launches, and sales motion.

Cross-Functional Collaboration

• Partner with Growth, Sales, Demand Gen, and Regional Marketing to build campaigns that highlight Databahn’s role in AI readiness, Cost reduction, Security modernization, and Vendor-neutral architecture.
• Work with Partner Marketing to showcase Databahn integrations with ecosystem partners through co-branded content, hands-on labs, webinars, and technical enablement.
• Act as the internal source of truth for Databahn messaging — ensuring consistency across website, sales decks, analyst materials, partner collateral, and roadmap announcements.
• Support analyst relations (Gartner, IDC, Forrester) by supplying technical narratives, proof points, and positioning guidance.

Technical Expertise & Thought Leadership

• Serve as a technical subject matter expert for Databahn:
• Represent the company in presentations, webinars, analyst briefings, and select customer conversations.
• Support conference content (Black Hat, SecTor, RSA, etc.) with strong technical positioning and storytelling.
• Help define and evangelize the emerging Data Pipeline / AI-Native Fabric category.