Product Marketing Manager

Position Summary

Cryoport Systems is seeking an experienced Product Marketing Manager to join our dynamic team. Reporting to the Director of Product Marketing - PD, this role involves working closely with the Product Management, Program Management, and Engineering Product Development Teams to align new products with the company's strategy and client needs. The ideal candidate will manage the success of the assigned product line, implement go-to-market strategies, and support the launch and product marketing of the product line road map.

PRIMARY RESPONSIBILITIES

• Use knowledge of the market and client base to develop effective personas, product positioning, value propositions, and key benefits by segment/audience, ensuring that “voice of customer” is embedded in key plans and deliverables.
• Messaging should educate and excite our clients and internal go-to-market teams and be consistently incorporated across all internal and external channels of communication.
• Develop and execute go-to-market strategies and marketing launch campaign plans for new products including the generation of marketing collateral, new product training for Sales, Operations and Customer Service teams and the development of creative briefs for all new launches with cross-functional teams.
• Plan, design, execute, and measure clear and comprehensive marketing plans for assigned products and services, collaborating effectively across the Marketing team to bring the right resources together for plan implementation.
• Provide sales team training, tradeshow and content marketing support for products, including but not limited to demos, special events, webinars, case studies, white papers, blogs.
• Manage post launch activities, such as but not limited to collecting and analyzing customer feedback, reevaluating product launch strategy, messaging, and value proposition.
• Serve as a key subject matter expert for assigned products and programs as a liaison to internal cross-functional teams and upper-level management by providing insights garnered from the Business Development/Sales, Program Management, and Sales.
• Develop strong relationships with key internal stakeholders and supports internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets to facilitate new business development.
• Presents to internal stakeholders on marketing initiatives – both internal and external and attends industry specific conferences as needed to inform and support marketing strategies.

COMPETENCIES & PERSONAL ATTRIBUTES

• Analytical, data-driven, and eager to learn and grow in a collaborative and fast-paced environment.
• Must have excellent written and verbal communication skills.
• Ability to work with and lead cross functional teams and experience in managing multiple stakeholders and resolving conflict within teams.
• Passion for, and alignment with, Cryoport’s mission.
• A change agent and strong collaborator who is not afraid of challenging the status quo.
• An individual who brings strong core values, quality, ethics, and integrity.
• A collaborative team player who embraces and champions the culture.
• Exceptional and dynamic communications skills with the ability to inspire and influence people at all levels, build consensus and commitment, and effectively drive change throughout the organization at a rate that fits the corporate culture.
• Strong work ethic and ability to deliver results and meet commitments in a dynamic environment.
• Demonstrates a business process orientation to developing solutions.
• Ability to create, deliver and communicate complex market, segment, client and project needs to a diverse group of stakeholders ranging from Executives to colleagues.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Bachelor’s Degree in Life Sciences, Packaging, Engineering or Marketing related field required; and/or technical background with marketing experience appropriate to the specific needs of the product lines.
• 5+ years of relevant experience in market research, product marketing/ product management/ product development, lifecycle management in the medical device or packaging space.
• Proficient in Microsoft Office Suite and have an intermediate knowledge in Adobe Acrobat Pro, NetSuite, Power BI, Data Analytics, Salesforce, Pardot.

Compensation

Up to $130,000 depending on experience + stock + 401k + benefits