Product Marketing Manager

The Product Marketing Manager

Develop and execute marketing strategies for artificial intelligence (AI) products, focusing on driving product adoption and business growth.

• Lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey.
• Collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives.
• Optimize marketing strategies, manage product launches, develop sales enablement materials, and work with internal and external stakeholders to drive product innovation.
• Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand.

Responsibilities

• Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral.
• Ensure consistency in brand voice and tone across all content.
• Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives.
• Oversee strategic product launches from beta thru GA, ensuring targets are met.
• Enable sales teams at all levels on Cohere’s value proposition and messaging.
• Conduct competitive analysis to inform product development, pricing, and marketing activities.

Requirements

• Experience with Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG).
• 5+ years of product marketing experience in Enterprise software and SaaS.
• High level of technical acumen and understanding of complex technologies.
• Ability to operate in a fast-moving and constantly changing environment.
• Strong interpersonal skills with a strong sense of conviction and diplomacy.
• Strong communication skills, verbal and written.
• A strong sense of ownership.

Benefits

• Weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top-up for up to 6 months, for either parent.
• Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
• Education & learning stipend for conferences, courses, and coaching.
• 6 weeks of paid vacation (30 working days!).
• Budget for traveling to other offices if you are remote, plus an annual company offsite.

How and Where We Work

• Cohere is remote-friendly. We have offices in Toronto, San Francisco, New York City, London, Paris, Montreal, and more coming soon.
• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
• For those not near an office: a co-working benefit so you can work alongside others in your city.
• Everyone receives a $500 home office stipend to set up your workspace properly.

Equal Opportunity Employer

Cohere is committed to fair and transparent pay practices. The salary range listed for this role reflects the expected base compensation. Actual compensation offered will be determined by factors such as location, level, job-related knowledge, skills, education, and experience.