Product Marketing Manager

About the role

The Product Marketing Manager will craft the narrative for Candid Health’s product roadmap and articulate the differentiated benefit of our revenue cycle automation platform. This role will work closely with Marketing, Product, Sales, Customer Success, and Partnerships to develop and execute launch plans for new features, products, and technology integrations.

Responsibilities

• Partner closely with Marketing, Product, Sales, Customer Success, and Partnerships to understand Candid Health’s GTM needs.
• Work with product and commercial leaders to coordinate and lead the development and execution of end-to-end launch plans for new features, products, and technology integrations.
• Plan and execute integrated marketing campaigns across multiple channels to drive product adoption, pipeline generation, and customer engagement.
• Collaborate with demand gen and content partners to translate product positioning into campaign strategies, manage campaign calendars aligned to product releases and GTM milestones, and track performance metrics to optimize messaging and conversion.
• Build the product marketing function from the ground up, establishing scalable program elements tailored to Candid Health’s unique position and organizational maturity.
• Research and identify industry best practices, market trends, and competitive insights. Design winning positioning frameworks, value propositions, and messaging that establish the winning position of Candid Health’s platform and drive strategic direction for segment growth.
• Build high-quality deliverables including pitch decks, battlecards, demo videos, 1-pagers, and proposal templates to enable our commercial teams.
• Develop customer lifecycle initiatives such as customer advocacy, references, and community, and turn customer success into tangible case studies and testimonials that drive pipeline and solution adoption.

Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3 to 6 years of experience working within dedicated Product Marketing (PMM) roles, specifically in the Enterprise B2B space.
• Well-developed opinions on value-based messaging, extractable use-case narratives from technical specifications, and competitive positioning strategies.
• Excellent cross-functional influence and a builder's mindset; knowledge of the right frameworks and processes to build a functional, durable, and scalable product marketing arm.
• A clear and concise communicator; ability to explain complicated, technical ideas in simple, value-driven terms, both in-person and in writing.

Qualifications

• Experience in crafting and executing product marketing strategies for enterprise SaaS products.
• Strong understanding of market trends, competitive landscape, and customer needs.
• Proven ability to build and maintain successful, end-to-end go-to-market strategies and launch plans.
• Ability to work effectively in a fast-paced, dynamic environment with a focus on results.

Skills

• Exceptional communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Experience with product management tools and methodologies.
• Knowledge of data science and machine learning principles.

Benefits

Commensurate with experience.

Pay

$160K - $195K

Schedule

4 days in-office and 1 day working remotely.