Product Marketing Manager

About the role

The Product Marketing Manager will craft the narrative for Candid Health’s product roadmap and articulate the differentiated benefit of our revenue cycle automation platform. This role will work on highly impactful and visible outcomes, partnering closely with Marketing, Product, Sales, Customer Success, and Partnerships to understand Candid Health’s GTM needs.

Responsibilities

• Partner closely with Marketing, Product, Sales, Customer Success, and Partnerships to understand Candid Health’s GTM needs.
• Work with product and commercial leaders to coordinate and lead the development and execution of end-to-end launch plans for new features, products, and technology integrations.
• Plan and execute integrated marketing campaigns across multiple channels to drive product adoption, pipeline generation, and customer engagement.
• Build the product marketing function from the ground up, establishing scalable program elements tailored to Candid Health’s unique position and organizational maturity.
• Research and identify industry best practices, market trends, and competitive insights. Design winning positioning frameworks, value propositions, and messaging that establish the winning position of Candid Health’s platform and drive strategic direction for segment growth.
• Build high-quality deliverables including pitch decks, battlecards, demo videos, 1-pagers, and proposal templates to enable our commercial teams.
• Develop customer lifecycle initiatives such as customer advocacy, references, and community, turning customer success into tangible case studies and testimonials that drive pipeline and solution adoption.

Requirements

• A Bachelor’s degree as a minimum requirement in Marketing, Business, Communications, or a related field.
• 3 to 6 years of experience working within dedicated Product Marketing (PMM) roles, specifically in the Enterprise B2B space.
• Well-developed opinions on value-based messaging, extractable use-case narratives from technical specifications, and competitive positioning strategies.
• Excellent cross-functional influence and a builder's mindset; knowledge of the right frameworks and processes to build a functional, durable, and scalable product marketing arm.
• A clear and concise communicator; ability to explain complicated, technical ideas in simple, value-driven terms, both in-person and in writing.

Qualifications

• You have a Bachelor’s degree as a minimum requirement in Marketing, Business, Communications, or a related field.
• You have 3 to 6 years of experience working within dedicated Product Marketing (PMM) roles, specifically in the Enterprise B2B space.
• You’ve built and maintained successful, end-to-end go-to-market strategies and launch plans for enterprise SaaS products.
• You have well-developed opinions on value-based messaging, extractable use-case narratives from technical specifications, and competitive positioning strategies.
• You have excellent cross-functional influence and a builder's mindset; you know the right frameworks and processes to build a functional, durable, and scalable product marketing arm.
• You’re a clear and concise communicator; you enjoy the challenge of explaining complicated, technical ideas in simple, value-driven terms, both in-person and in writing.

Skills

• Strong understanding of product marketing principles and best practices.
• Experience in developing and executing product launch plans.
• Ability to communicate effectively with cross-functional teams.
• Knowledge of data science and machine learning.
• Experience in creating and delivering high-quality marketing materials.

Benefits

Candid Health offers a competitive salary range of $160,000 to $195,000 USD, commensurate with experience. Total compensation includes equity, sales incentives (for sales roles), and employee benefits. Given Candid Health’s funding and size, we heavily value the potential upside from equity in our compensation package.

Pay

The estimated starting annual salary range for this position is $160,000 to $195,000 USD; commensurate with experience.

Schedule

We are looking for employees to join our in-person culture at one of our offices (Denver, New York, or San Francisco). Our weekly schedule is 4 days in-office and 1 day working remotely.