Product Marketing Manager

About the role

The Product Manager will develop the strategic and tactical initiatives for a key product and/or market segment on a global basis. Prepare three-year strategic plans for a product and/or market segment and annual Marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for product and/or market segment responsibility.

Key Job Responsibilities

• Work with R&D to develop a strong portfolio of product development projects that support the strategic direction and grow the business
• Build relationships with and know key customers/distributors and field sales personnel
• Take an active role on product development teams as leader or key participant
• Communicate with domestic sales force and global marketing entities (directly and through international marketing)
• Identify and communicate market trends to division management and cross-functional team
• Develop and implement comprehensive product marketing plans including strategic and technical components in order to meet revenue and margin targets
• Forecast market size and sales volume
• Budget administration (promotional and expense)
• Profit and loss responsibility for product line
• Identify and develop marketing programs, sales tools and promotions
• Prepare strategic plans for product and/or market segment
• Recommend product line modifications, extensions, new products and product deletions

Minimum Requirements

• Bachelor's Degree
• At least 5 years of product management, product marketing, or strategic marketing experience within medical device
• Experience managing a product portfolio, market strategy, business planning, and P&L responsibilities
• Experience engaging key opinion leaders, developing strategic tools and resources, and working cross-functionally with sales to execute commercialization plans and market adoption efforts
• Comfortable reporting onsite at least 4 days a week
• Ability to travel up to 15%

Preferred Qualifications

• MBA or advanced degree
• Sales experience