Product Marketing Manager

About the role

B-Stock is a two-sided marketplace connecting sellers and buyers of returned, trade-in, and overstock inventory. The Product Marketing Manager will build the product growth function, focusing on feature adoption, platform engagement, and buyer behaviors that drive marketplace liquidity.

Responsibilities

• Proactively identify the most important problems to solve across the buyer product experience; define goals for product growth that align with company-wide marketing initiatives.
• Own the Go-To-Market (GTM) strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics and hold yourself accountable for delivering against them.
• Develop and maintain a product growth roadmap—a prioritized view of GTM initiatives and adoption programs—and align stakeholders in Product, Analytics, and Lifecycle Marketing around it.
• Work through roadblocks with minimal guidance; set high standards for the quality and impact of your work.
• Build and maintain buyer personas that capture behavioral patterns and feature usage to sharpen product positioning and campaign briefs.
• Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers.
• Generate hypotheses about buyer behavior and feature adoption to structure a logical analytical approach and identify needed data.
• Partner with Analytics to define shared measurement frameworks (e.g., aligning on definitions for “activated” or “engaged”) and build visibility into feature adoption metrics.
• Demonstrate strong quantitative and qualitative judgment in decision-making—pull reports, interpret cohort analyses, and make evidence-based recommendations independently.
• Track post-launch performance for every feature GTM; surface insights back to Product and Analytics with clear recommendations.
• Serve as a buyer marketing partner to the Product team by participating in sprint reviews and roadmap planning, synthesizing behavioral data, and advocating for buyer-facing improvements.
• Co-own the measurement infrastructure for product growth with Analytics, including aligning on definitions, building dashboards, and identifying instrumentation gaps.
• Maintain clear and productive handoffs with Lifecycle Marketing: provide the brief (what to promote, to whom, and why), with Lifecycle owning channel execution (including in-app messaging).
• Share behavioral signals from product data with Lifecycle Marketing for targeting, reactivation, and retention programs.
• Collaborate and communicate effectively across Marketing, Product, and Analytics in service of shared goals; attend sprint reviews and product forums to build trust with Product and Engineering partners.

Qualifications

• 4+ years of product marketing, growth marketing, or closely related experience, ideally in a two-sided marketplace environment.
• Demonstrated track record of launching product features and driving measurable adoption outcomes—you define the metrics, own the GTM, and report on results.
• Strong data fluency: you can generate hypotheses, structure an analytical approach, and make evidence-based decisions; experience working directly with Analytics or Data teams is a plus.
• Cross-functional collaboration skills with Product and Engineering teams in an agile environment.
• Experience briefing a lifecycle, CRM, or demand generation team on product-driven campaigns.
• Excellent written communication—you can translate complex platform behavior into crisp, buyer-centric messaging and equally clear internal briefs.
• High standards for your own work; you proactively identify the most important problems.
• Familiarity with tools such as Salesforce, Amplitude, Jira, Braze, or similar CRM/analytics platforms.
• Experience with landing page optimization or conversion rate experimentation.