Product Marketing Manager
About the role
Bring your curiosity to work as our next Product Marketing Manager. You will be responsible for driving profitable growth and market share for the assigned product portfolio across North America, including the United States and Canada. This position reports directly to the Vice President / Business Line Manager and collaborates cross-functionally with Sales, Marketing, Customer Service, Logistics, Product Management, and Operations teams throughout North America.
Responsibilities
Own and execute the go-to-market strategy for the assigned product portfolio across North America.
Develop and manage dealer networks, distribution channels, strategic partnerships, and specialty market channels.
Identify, prioritize, and pursue new business opportunities, key accounts, OEMs, and emerging market segments.
Support Regional Sales Managers and Business Development Managers in securing strategic opportunities and closing complex deals.
Develop market penetration plans to increase revenue, market share, and profitability.
Conduct customer visits, site assessments, product demonstrations, and technical consultations to support sales growth.
Lead business development initiatives from opportunity identification through execution and commercialization.
Monitor market trends, competitive activity, customer needs, and industry developments to identify growth opportunities.
Build and maintain strong relationships with customers, dealers, consultants, contractors, and industry influencers.
Drive aftermarket growth opportunities, including service, parts, accessories, and lifecycle solutions.
Analyze market trends, customer segments, industry developments, and competitive activity, using C4CMonitor and report monthly and quarterly on revenue, profitability, market share, and key business KPIs.
Track growth initiatives, measure execution effectiveness, communicate results, and recommend corrective actions to ensure achievement of business objectives.
Develop business cases and financial analyses to support investment and growth decisions.
Prepare monthly, quarterly, and annual business reviews for management.
Aid the Business Line Manager in preparing executive presentations and divisional reports.
Track key performance indicators (KPIs) and recommend corrective actions when required.
Requirements
5 years of sales and marketing experience in the portable industrial equipment market segment and/or the equivalent combination or education and experience.
Specific knowledge of and experience working in the U.S. portable industrial equipment business.
A solid understanding of the sales process of Atlas Copco portable industrial equipment products and their applications.
Proven experience in project management.
Qualifications
A college or university degree in business, engineering or similar through a combination of education and experience.
Skills
Excellent business analysis, planning and organizing skills.
Knowledge of the Power and Light product range.
Previous experience of sales territory and channel management.
Previous experience with generators and light towers.
Excellent written and oral communication skills.
Computer literate (SAP, C4C, Microsoft Office, etc.) and strong knowledge of Excel and PowerPoint would be an asset.
Fluency in both English and French is an asset.
Positive attitude and willing to troubleshoot and problem solve any technical or commercial related product issues.
Assertive, result orientated team player with strong interpersonal and communication skills.
Able to work unsupervised, independently and as part of a team.
Self-motivated and able to work under time constraints.
Benefits
We offer competitive wages and a world-class benefits package including medical, dental, and vision insurance, company-paid life, short and long-term disability insurance, generous paid time off, and 401(k) matching and automatic company contribution.