Product Marketing Manager

About the role

As a Product Marketing Manager at AcuityMD, you will drive and own go-to-market strategy for a product surface area within our platform. This includes positioning, messaging, packaging, and pricing strategies. You will also be responsible for understanding customer needs and translating them into clear and compelling value propositions, leading new feature and product launches, and creating assets that support field enablement and customer marketing activities.

Responsibilities

• Own AcuityMD’s go-to-market strategy for a product surface area in our platform
• Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
• Build high-quality sales-enablement assets that proactively position our sales team for success
• Create outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
• Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
• Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
• Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts

Requirements

• 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
• A track record of owning go-to-market strategy for products/products suites/lines of business
• Strong business acumen with the ability to draw conclusions based on data
• Strong quantitative skills to construct customer ROI and price models
• Experience building competitive positioning and messaging for new products and features
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
• Excellent writing and presentation skills
• Ability to explain complex topics in simple terms
• To manage deadlines and complexity and to think and problem solve analytically and creatively
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Comfortable working virtually and independently

What will help you stand out

• Experience owning pricing and packaging strategy for products and features
• Experience successfully positioning, messaging, or training on new products and features within a market
• Experience with product launches, customer marketing programs, sales enablement & training
• Healthcare and healthcare data experience
• Passion for technology and/or healthcare

Benefits

AcuityMD offers a ground floor opportunity as a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health). We provide a learning budget, remote work flexibility, generous time off, flexible PTO, paid health, dental, and vision plans, home office stipend, and optional team retreats. We also offer 8-16 weeks of fully-paid, flexible parental leave.