Product Marketing Manager

Responsibilities

• Develop and maintain product positioning and messaging for assigned product lines within our self-service retail portfolio, in close collaboration with the Senior Director of Product Marketing.
• Plan and lead product launches end to end, coordinating cross-functional work across product, sales, content, and design.
• Build and maintain sales enablement materials that support the field: positioning docs, pitch decks, talking points, case studies, one-pagers, FAQs, and product videos.
• Develop a strong understanding of our customers. Learn how vending and convenience operators evaluate and buy, and bring that perspective into positioning, messaging, and launch planning.
• Support market and competitive intelligence efforts, with win/loss analysis as a core input. Track competitive movement and translate findings into actionable guidance for the sales team.
• Contribute to pricing and packaging discussions across the portfolio, bringing the market and customer perspective into those decisions.
• Measure launch and campaign performance and apply those learnings to improve future work.
• Represent our products through speaking opportunities, industry events, and internal education sessions.
• Actively contribute to building our AI practice in product marketing, including research, content development, and competitive analysis, and share what works with the broader team.
• Support product adoption and retention efforts, with emphasis on software solutions, by clearly communicating the benefits of our tools to new and existing customers.

Qualifications

• 3 to 5 years in product marketing, ideally in B2B SaaS or B2B payments. Experience in vertical or business management software is a strong fit.
• Demonstrated ability to take complex software, hardware, or payments solutions and translate them into clear, compelling value propositions.
• A track record of marketing to SMB and mid-market buyers, with an understanding of how operators and business owners evaluate and make purchasing decisions.
• Demonstrable experience using AI in day-to-day marketing work. We’re looking for someone who uses AI to work more effectively, builds repeatable workflows, and applies good judgment about when and how to use it.
• Strong written communication skills, with the ability to make complex topics accessible to a non-technical audience.
• Collaborative by nature, with experience working across product, sales, and content teams.
• Bachelor’s degree in marketing or a related field preferred.
• Experience with Adobe Creative Cloud, Marketo, HubSpot, and Salesforce a plus.