Product Marketing Manager, Amazon Payments Products

About the role

We are looking for a Product Marketing Manager to lead Content Optimization (A/B testing) on a proprietary machine learning advertising platform. You will own a roadmap, build tests, and scale learnings for our credit products. The successful candidate thrives in fast-paced environments, loves to test and learn, and is motivated by driving results.

In this role, you will build an annual plan and champion marketing experiments to improve advertising content across the acquisition funnel—banners, marketing pages, and application forms—to continually improve customer conversion. You will lead testing projects end-to-end, partnering with marketers, data scientists, designers, and product managers. The role requires creativity to build, refine, and execute customer-focused messaging while ensuring compliance with regulatory requirements. You will analyze experiment results, share performance insights, and scale successful strategies.

Responsibilities

• Develop an annual testing plan and share an experiment and execution roadmap.
• Lead initiatives end-to-end, collaborating with cross-functional teams—legal, finance, product, design, data science, and bank partners—to optimize, execute, and deliver campaigns.
• Create on-brand, best-in-class content tailored to customers and build acquisition campaigns for credit products.
• Partner with the internal design team to innovate on acquisition marketing campaigns.
• Analyze campaign performance and share results with senior leaders and stakeholders.
• Coordinate initiatives with financial partners, ensuring streamlined execution and approval processes.

Requirements

• 2+ years of professional non-internship marketing experience.
• Bachelor's degree in marketing, communications, or equivalent.
• Experience with A/B or multivariate testing.
• Experience using data and metrics to measure impact and determine improvements.
• Experience with onsite marketing, lifecycle marketing, and digital advertising.
• Ability to work proactively and independently, meeting deadlines and delivering projects.
• Demonstrated ability to work autonomously and drive results.

Preferred Qualifications

• Experience working with financial services partners.
• Experience leading cross-functional teams with demonstrable results.
• Knowledge of HTML, XML, and Excel.
• Strong analytical skills, attention to detail, and effective communication abilities.

Pay

Base salary range: $80,200 – $113,700 USD annually (Seattle, WA). Your compensation package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location.

Benefits

• Health insurance (medical, dental, vision, prescription, basic life & AD&D, with optional supplemental life plans).
• Employee Assistance Program (EAP) and mental health support.
• Medical advice line and flexible spending accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits at amazon.jobs/en/benefits.