Manager, Sr. Product Marketing, Amazon Payments Products

Key job responsibilities

• Team Leadership & Development — Lead and develop a highly effective acquisition product marketing team, fostering high performance, developing talent, and building functional capabilities and roadmaps that deliver results.
• Acquisition Strategy & Vision — Define, launch, and continuously optimize multi-channel acquisition strategies and go-to-market plans to meet ambitious quarterly and annual growth targets for private label and co-branded credit cards.
• Go-to-Market Management— Oversee the development and launch of go-to-market plans for all new products and acquisition programs, ensuring execution excellence across the full campaign lifecycle.
• Cross-Functional Collaboration — Collaborate with a broad group of cross-functional partners — including Product, Tech, Legal, Design and other Amazon marketing organizations — to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work.
• Performance & Measurement — Own performance against customer acquisition and efficiency goals, setting channel priorities, budgets, testing agendas, and execution standards. Guide the team to track, measure, and analyze campaign performance — using data-driven insights to inform decisions and report results to business leadership.
• Strategic Communications — Present strategic recommendations in cross-functional leadership forums to secure alignment at all levels. Lead the development of written communications including leadership presentations, campaign recaps, and marketing strategy for new programs or initiatives.
• Innovation & Experimentation — Bring fresh, creative, big-idea thinking for how to drive traffic and grow the acquisition funnel. Continually experiment and introduce new approaches to marketing that acquire customers in innovative ways.
• Stakeholder Alignment — Work closely with leadership on marketing and communications strategies, ensuring alignment with business objectives. Build relationships with cross-functional stakeholders and deliver on shared business goals.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
• 4+ years of hiring, leading and developing teams experience
• Experience influencing senior leaders/stakeholders
• Experience managing cross-functional projects and initiatives
• Ability to balance big-picture strategy with operational depth — comfortable diving into channel performance, testing frameworks, and systems architecture
• Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale

Preferred Qualifications

• Experience in e-commerce, digital products or entertainment industries
• Knowledge of product experimentation (A/B testing)
• Experience in fintech or the financial services industry
• Master's degree