Principal, Product Marketing Manager, Amazon Ads

About the role

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

Responsibilities

• Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap.
• Conduct in-depth research and competitive analysis to identify the most promising opportunities for Amazon Ads products.
• Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement.
• Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap.
• Align GTM strategy to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations.
• Develop single-source-of-truth documentation to enable sales and marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs.

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Bachelor's degree

Qualifications

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Skills

• Strategic thinking
• Tactical execution
• Customer-obsessed approach
• Deep customer insights and competitive intelligence

Benefits

Comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Pay

Base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Schedule

Location: USA, CA, Sunnyvale - 187,000.00 - 252,900.00 USD annually
USA, NY, New York - 187,000.00 - 252,900.00 USD annually
USA, WA, SEATTLE - 170,000.00 - 230,000.00 USD annually