Principal Product Manager, Technical, Amazon Retail Ad Service

About the role

Are you energized by building products that matter at scale? Amazon Ads is looking for a Principal Product Manager, Technical to define and execute the roadmap for Amazon Retail Ad Service. This service enables retailers to launch and grow their own ads business using Amazon's proven ad technology, while helping advertisers connect with shoppers across retail partners. In this role, you will own the end-to-end retailer experience, from adoption and onboarding through performance optimization and insights. You will drive the product vision for retailers of all sizes, apply Generative Artificial Intelligence (GenAI) to solve problems at scale, and coordinate complex product initiatives with engineering, design, science, and business teams. You will make high-quality decisions when data is incomplete, define the frameworks your organization uses to evaluate trade-offs, and shape how retailers worldwide build their advertising businesses.

Responsibilities

• Own the multi-year product vision and strategic roadmap for the retailer experience, defining clear tenets and making trade-off decisions that balance retailer value with business outcomes.
• Lead complex, cross-functional product initiatives from opportunity identification and requirements definition through launch and iteration, partnering with engineering, design, science, and go-to-market teams.
• Design experimentation frameworks and define success metrics that distinguish output metrics such as adoption and onboarding velocity from outcome metrics such as retailer revenue growth.
• Identify and evaluate GenAI-powered capabilities that accelerate retailer onboarding and optimization, turning emerging technology into practical product experiences.
• Drive strategic alignment through written narratives and executive-level communications, influencing priorities across multiple organizations to secure investment and resolve competing roadmap demands.

Requirements

• Bachelor's degree
• 7+ years of end to end product delivery experience
• 7+ years of technical product or program management experience
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience technical product management
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience working with and influencing senior level stakeholders
• Experience contributing to engineering discussions around technology decisions and strategy related to a product
• Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)

Qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement
• 6+ years of performance in an online advertising role and familiarity with advertising products and ad serving technologies
• Experience building high-velocity ad products

Benefits

• Sign-on payments and restricted stock units (RSUs)
• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave

Pay

• USA, NY, New York: $197,900.00 – $267,800.00 USD annually
• USA, WA, Seattle: $179,900.00 – $243,400.00 USD annually