Product Marketing Manager - AII

Roles And Responsibilities

• Act as the primary marketing owner for the assigned product portfolio.
• Develop and execute product marketing strategies aligned with business objectives and market opportunities.
• Identify customer needs, market trends and competitive dynamics to uncover growth opportunities.
• Develop initiatives that support revenue growth, market share expansion and increased customer adoption within the assigned product portfolio.
• Recommend portfolio improvements, product enhancements and future opportunities based on market requirements and business priorities.
• Lead product marketing activities for new product introductions, portfolio changes and lifecycle initiatives.
• Develop product positioning, customer value propositions, launch plans and go-to-market strategies.
• Coordinate cross-functional execution with Sales, Communications, Operations and Global Product Management to support successful product launches.
• Maintain accurate product information, pricing and commercial documentation within company systems.
• Review portfolio performance and identify opportunities to improve business results.

Education And Experience

• Bachelor's degree in Marketing, Business Administration, Engineering or a related field preferred.
• Equivalent combination of education, technical knowledge and relevant commercial experience will be considered.
• 5+ years in Product Marketing, Product Management, Business Development, Technical Sales or a related commercial role.
• Background working with industrial, technical or engineered products preferred.
• Experience leading product launches, commercialization activities and portfolio initiatives.
• Experience working cross-functionally with Sales, Engineering, Operations and other business stakeholders.

Preferred Skills

• Strong commercial understanding and ability to connect marketing activities to business outcomes.
• Ability to translate technical product features into clear customer value propositions.
• Strong analytical and problem-solving skills.
• Ability to develop recommendations based on customer needs, market conditions and competitive dynamics.
• Strong communication, presentation and stakeholder management skills.
• Ability to influence cross-functional teams without direct authority.
• Experience with CRM and ERP systems, preferably SAP.
• Proficiency with Microsoft 365 applications, including advanced Excel skills; Power BI experience is a plus.
• Strong project management and organizational skills.
• Ability to identify gaps and inefficiencies while recommending workable and cost-effective solutions.
• Flexibility and ability to travel up to 20% of working time.
• Proactive mindset and ability to take ownership of initiatives.
• Strong communication skills with the ability to share knowledge, influence stakeholders and promote continuous improvement.

Pay

Salary Range is $80k - $110k based on experience, knowledge, and skills.

Schedule

This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our Corporate office in Rock Hill SC.