Jobs · Marketing · New York

Product Marketing Manager | AI AppSec

Escape · New York, NY · 3 mo ago
HybridMarketing$18/hrFull-time

Why Join Escape?

Be part of a high-growth startup at a pivotal inflection point
Learn hands-on about cutting-edge applications in AI and cybersecurity
Collaborate with a world-class, international team across the US and Europe
Take ownership and contribute directly to our rapid growth
Grow with a product trusted by top-tier clients—including the Olympic Games, the French Football Federation, Miro, and PandaDoc

Your Role

As our first dedicated Product Marketing Manager (PMM), you’ll report directly to a founder and own how Escape is discovered, understood, and adopted by the security world. You will define Escape’s category position, crafting narrative and go-to-market strategies across both US and European markets.

  • You Will:
  • Develop impactful product messaging for Security Leaders and Engineers, translating technical features into compelling, value-based stories
  • Own go-to-market strategies for new feature launches, collaborating closely with the Growth Marketing team to drive pipeline results
  • Lead market and competitive research, sharpening Escape’s positioning and informing product roadmap decisions
  • Drive thought leadership initiatives, including speaking engagements (e.g., partner webinars) and high-impact content
  • Build the sales enablement toolkit, designing pitch decks, battlecards, competitive comparisons, and one-pagers to ensure our commercial team excels
  • Establish foundational PMM processes, playbooks, and strategies to scale and evolve with the company

Your Impact

Security teams instantly understand how Escape fits into their security stack, thanks to your clear and compelling messaging
Sales cycles accelerate as reps are empowered with sharp, resonant narratives and robust competitive positioning
Feature launches consistently generate traction and move the pipeline forward
Escape builds a recognized voice in offensive security, with you as a key architect of our thought leadership

About You

  • 5+ years total experience, with at least 2 years in product marketing (ideally in cybersecurity, developer tools, or technical B2B SaaS at high-growth companies)
  • Demonstrated success in marketing to technical audiences, you understand engineers and speak their language
  • Experience supporting product launches end-to-end, from messaging and asset creation to performance analysis
  • Strong storytelling capabilities, able to distill technical topics into compelling, audience-adaptive narratives
  • Collaborative and cross-functional, comfortable working closely with engineering, product, and go-to-market teams
  • Bonus Points: Start-up experience, particularly in early-stage, fast-moving environments
    Entrepreneurial spirit—proactive, adaptable, and eager to build from scratch
    Familiarity with application security, developer tools, or engineering workflows

What we offer

  • Full ownership of a strategic function in a high-growth cybersecurity startup
  • Remote-friendly work culture plus quarterly team meetups and annual retreats
  • Stock options or stock purchase plan
  • Modern, well-equipped offices in NYC, Amsterdam, or Paris (with coffee, snacks, and monthly social events)
  • Career development support and a professional development budget—including free books

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