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Jobs · Marketing · California

Product Marketing Manager, AI Governance

OneTrust · San Francisco, CA · 2 mo ago
Marketing$128k–$191k/yrFull-time

Vision & Mission

Strength in Trust is dedicated to enabling innovation through responsible data and AI use. Founded in 2016, OneTrust has developed the first technology platform for responsible data use. Today, with AI at the forefront, OneTrust continues to redefine responsible innovation. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data drives transformative business and societal change.

The Challenge

OneTrust seeks a Product Marketing Manager to support the AI Governance solution. This role involves serving as a key liaison between product management, marketing, and sales, and working cross-functionally to drive messaging, create content, and launch products. The Product Marketing Manager will work closely with the Director of Product Marketing and cross-functional stakeholders to shape and execute the go-to-market strategy for AI Governance.

Your Mission

  • Understand the ICP and buyer personas for AI Governance, including their business challenges, goals, motivators, and market trends.
  • Develop an informed point of view on the AI Governance solution and synthesize customer, field, and market feedback to inform messaging, launches, and product direction.
  • Articulate the product and capability value proposition clearly and convincingly, highlighting what will deliver the most impact and value for your buyer personas.
  • Ensure buy-in from stakeholders across the organization and communicate AI Governance within OneTrust's broader platform.
  • Create compelling customer materials, including pitch decks, product datasheets, case studies, battlecards, and training resources.

Messaging & Positioning

Articulate the product and capability value proposition clearly and convincingly, highlighting what will deliver the most impact and value for your buyer personas. Ensure buy-in from stakeholders across the organization. Help communicate AI Governance within OneTrust’s broader platform while communicating OneTrust’s unique perspective on AI Governance to internal and external audiences.

Go-to-Market Strategy & Execution

  • Partner on a GTM strategy for AI Governance product launches and release moments that will improve product adoption and growth.
  • Execute that strategy by driving cross-functional alignment to support successful product launches.
  • Work closely with Sales to ensure they are equipped with the latest product knowledge and sales guidance.
  • Enable them to act as trusted advisors to our prospects and customers, ensuring they can clearly articulate how our AI Governance solution addresses customer pain points and adds business value.

Market and Competitive Analysis

  • Work with the Competitive team to conduct thorough market research and competitive analysis to inform product and marketing strategies.
  • Regularly update the team on key industry trends, competitor moves, and market opportunities.
  • Support analyst relations for AI Governance, including briefing prep, survey inputs, narrative development, follow-up materials, and other solution-level assets that help scale analyst engagement.

Demand Generation

  • Support the demand generation and content teams to develop and execute demand generation campaigns that drive awareness and lead generation.

Customer Advocacy

  • Foster strong relationships with key customers to gather insights, develop case studies, support advisory board efforts, and create advocates in the industry.

Leadership & Influence

  • Possess strong collaboration skills to foster alignment and orchestrate efforts across diverse teams.
  • Drive clarity and momentum across multiple stakeholders and initiatives without authority.
  • Translate user and buyer needs into effective messaging and go-to-market plans with a customer-centric mindset.
  • Use AI tools to accelerate research, content development, and workflow execution with good judgment around oversight and governance.

Qualifications

  • Bachelor's degree in marketing, business, or engineering equivalent.
  • 5+ years of product marketing experience at a SaaS or other high-tech company.
  • Highly collaborative with a deep sense of ownership and accountability.
  • Experience with stakeholder management, influencing, and managing multiple stakeholders internally.
  • Demonstrated customer-centric mindset with empathy for users and buyers, translating their needs into effective messaging and go-to-market plans.
  • Profound technical competence with a solid understanding of the domain and product design.
  • Exceptional communication and presentation skills, articulating complex technical concepts to diverse audiences.
  • Comfort supporting competitive intelligence and analyst relations for a product or solution area.
  • Experience marketing AI, governance, risk, compliance, security, or data governance solutions, with a strong understanding of how AI is transforming B2B organizations.

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