Product Marketing Manager, Advertising & Engagement

About the role

Genius Sports is evolving from a technology and services business into a more product‑led organization. Within Advertising & Engagement, the role helps the market understand the breadth and value of the advertising portfolio—from official live data and fan identity to real‑time activation products like Genius Sports Moments. The Product Marketing Manager will shape, launch, and grow the advertising technology portfolio, working closely with Product, Marketing, Commercial, and Revenue teams to bring complex advertising products to market in a clear, compelling, and commercially effective way.

Responsibilities

• Develop clear, differentiated positioning and messaging for Advertising & Engagement products, translating technical capabilities into customer‑centric value propositions.
• Build messaging frameworks that enable Product, Commercial, and Marketing teams to consistently explain product purpose, target audience, market relevance, and competitive differentiation.
• Own and support go‑to‑market (GTM) plans for product launches, releases, and strategic packages, defining target audiences, pain points, objectives, timelines, KPIs, sales motions, collateral needs, and campaign requirements.
• Sequence launches and campaigns against the global sports calendar, supporting major moments such as the Super Bowl, NBA Finals, FIFA World Cup, new season activity, and flagship industry events like NewFronts.
• Create foundational sales enablement materials—including decks, one‑pagers, battlecards, product narratives, FAQs, internal briefings, and training resources—for brands, agencies, broadcasters, SSPs, and demand platforms.
• Run product training and enablement sessions for Commercial teams, ensuring understanding of new products, releases, positioning, and proof points.
• Partner with Commercial stakeholders to identify adoption barriers or deal progression challenges and develop tools and messaging to overcome them.
• Build a strong understanding of advertisers, agencies, broadcasters, programmatic platforms, market trends, and the competitive landscape across sports adtech.
• Conduct and synthesize customer interviews, sales feedback, surveys, and market research to inform positioning, messaging, and GTM strategy.
• Act as the customer and market voice within the Marketing team, ensuring campaigns and collateral reflect real advertiser and agency needs.
• Improve internal and external communication of new product features and releases, supporting adoption and commercialization.
• Develop deep product expertise, contribute upstream in product development by shaping target audiences, value propositions, packaging, naming, messaging, and launch readiness.
• Help build a repository of case studies, proof points, performance stories, and launch reports, turning customer success stories into compelling collateral and thought leadership.
• Support post‑launch and post‑event reporting to demonstrate product impact, customer adoption, and commercial value.

Qualifications

• 3–5 years of experience in B2B product marketing, product‑led marketing, commercial marketing, or a related role.
• Experience working in adtech, martech, programmatic advertising, media, fan engagement, or sports technology.
• Strong storytelling ability to simplify complex products into clear, commercially compelling messaging.
• Proven track record developing product positioning, value propositions, launch plans, sales collateral, and enablement materials.
• Excellent written and verbal communication skills with confidence presenting to internal teams and acting as a product evangelist.
• Commercially minded with an understanding of how marketing supports revenue, product adoption, and customer growth.
• Comfortable working cross‑functionally with Product, Sales, Marketing, and Revenue teams.
• Highly organized, detail‑oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups.
• Curious, proactive, and comfortable diving into technical product details, customer needs, and market dynamics.

Pay

The annualized base salary for this role ranges from $120,000 to $160,000 USD and includes eligibility for additional variable compensation and equity.

Benefits

• Eligibility for Genius Sports Group’s comprehensive benefits plan.
• Office‑first culture that maximizes opportunities to collaborate, connect, and learn together.
• Hybrid working models tailored to role and location.
• Occasional travel as needed.
• Commitment to employee wellbeing and professional growth.
• Inclusive working environment that promotes belonging and the ability to make a difference.