Product Marketing Lead / Product Marketing Director

About the role

The role is ideal for someone who thrives in a high-velocity environment and knows how to translate technical updates into customer-facing storytelling. You will own messaging frameworks, partner-launch narratives, GTM strategy for new features, and the ongoing drumbeat that showcases zerohash’s innovation and partner successes.

Responsibilities

• Product Storytelling & Positioning
• Develop clear, differentiated messaging for zerohash's full product suite across Trade, Transact, and Tokenize lines of business (and their sub-products).
• Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes.
• Maintain and evolve our product positioning as the leading infrastructure platform powering stablecoins, crypto, and tokenization.
• Roadmap Translation & GTM Lead
• Partner closely with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact.
• Build and independently lead GTM plans for new features, including positioning, competitive framing, and content required for sales, success, and marketing.
• Packaging product updates for internal teams and external audiences (press, partners, prospects).
• Partner Launch Marketing
• Develop partner-facing messaging for major announcements to drive product education, adoption, and affinity.
• Create launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools.
• Support joint marketing initiatives with key enterprise partners.

Requirements

• 7-10+ years in product marketing at a B2B fintech, payments, or crypto infrastructure company (required for success in this role).
• Experience supporting fast-moving product teams and building GTM motions for technical products.
• Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus.
• Innate leader - proactively sets timelines, agendas and cross-functional plans with confidence and clear communication.
• Strong storyteller who can turn complex infrastructure products into accessible, compelling narratives.
• Able to think strategically while executing quickly and independently.
• Comfortable working cross-functionally in a technical, high-growth company.
• Strong writing, structuring, and messaging development skills.
• Analytical and detail-oriented, with strong instincts around positioning and audience needs.
• Curious, proactive, and energized by emerging categories and constant product innovation.

Qualifications

• Healthcare Insurance: zerohash covers roughly 100% of employee premiums as well as a portion of spouse/children (U.S. only)
• Vision & Dental Insurance (U.S. only)
• Chance to earn equity
• Maternity & Paternity leave (after 6 months)
• WeWork All Access Membership
• WFH Yearly Stipend
• L&D Yearly Stipend (after 6 months)

Benefits

• Healthcare Insurance: zerohash covers roughly 100% of employee premiums as well as a portion of spouse/children (U.S. only)
• Vision & Dental Insurance (U.S. only)
• Chance to earn equity
• Maternity & Paternity leave (after 6 months)
• WeWork All Access Membership
• WFH Yearly Stipend
• L&D Yearly Stipend (after 6 months)

Pay

Competitive salary and equity compensation package.

Schedule

Full-time, remote position.