Product Marketing Director

Responsibilities

• Develop an intimate understanding of our customers and their most pressing business challenges through market interactions, research and feedback loops.
• Develop value-oriented messaging that articulates our value proposition to target buyers and markets and our differentiation in the marketplace.
• Create marketing content to support the entire customer sale and adoption lifecycles, including assets for the communications, demand gen, inside sales, direct sales, and customer success teams.
• Collaborate with other members of the marketing team to develop programs to drive demand and grow the sales pipeline.
• Represent Tricentis externally at conferences, thought leadership forums, and in customer meetings in a credible and compelling manner.
• Influence upstream product roadmap decision making in partnership with PM and solution architects.
• Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.
• Develop a comprehensive understanding of competitor products, pricing, marketing strategies, and sales tactics.
• Provide regular updates to internal stakeholders on market developments and recommend strategic responses.
• Conduct win/loss interviews and quarterly win/loss analysis to gather insights on our competitive positioning, product strengths and weaknesses, and market opportunities for improvement.
• Monitor and report on the effectiveness of competitive strategies, making recommendations for continuous improvement.

Requirements

• 10+ years of overall experience, including at least 2 years in software testing, DevOps, or AI within the software delivery lifecycle.
• Must have a player, and coach mentality in leading teams across multiple SaaS products.
• Strong skillset in content marketing/content creation.
• Communication Skills: As a natural storyteller, your ability to take a technical concept and translate it into meaningful business value for a quality assurance and engineering audience.
• Strategic thinker with the capacity to execute on a detailed level with a passion for success.
• Able to effectively prioritize and manage multiple projects.
• Outstanding analytical ability and very strong written and verbal communication skills.
• Must demonstrate strong curiosity for new marketing trends and best practices that apply to Tricentis’ target market.
• Professional team player with strong leadership, communications, and interpersonal skills.
• BS/BA degree required

Tricentis Core Values

• Demonstrate Self-Awareness: Own your strengths and limitations.
• Finish What We Start: Do what we say we are going to do.
• Move Fast: Create momentum and efficiency.
• Run Towards Change: Challenge the status quo.
• Serve Our Customers & Communities: Create a positive experience with each interaction.
• Solve Problems Together: We win or lose as one team.
• Think Big & Believe: Set extraordinary goals and believe you can achieve them.

Benefits

• Market competitive salary + success-oriented commission / bonus
• Supportive and engaged leadership team
• Career path and professional & personal development
• 401(k) / pension plan, full benefits package available
• Hybrid work environment
• Personal and professional development
• And more!

Pay

Market competitive salary + success-oriented commission / bonus

Schedule

Hybrid work model with an expectation of 3 days per week in the office