Product Marketing Lead, Market Growth & Expansion

About the role

The successful candidate will own end-to-end go-to-market strategy for U.S. and U.K. markets across the full lifecycle, from launch and expansion through ongoing market management and growth.

Responsibilities

• Build scalable launch and growth frameworks that enable repeatable execution across new markets and capability rollouts (e.g., airports, freeways), from initial launch through sustained scale.
• Partner with Product and Market Operations to inform launch timing, capability rollout strategy, and ongoing expansion based on product readiness, market conditions, and rider demand.
• Drive aligned planning across Brand Marketing, Growth Marketing, Engagement Marketing, and PR teams on market-specific scaling goals, key narratives, service nuances, and regional details to ensure all are well-informed and unified in addressing each market’s ongoing needs.
• Build and operationalize systems, tools, and reporting to scale market management, including automating performance tracking, surfacing insights, and improving decision-making across a growing portfolio of cities.
• Oversee marketing strategy for platform partnerships within markets, ensuring clear positioning that reflects nuanced experiences, is easy for consumers to understand, and reinforces overall business goals.

Requirements

15+ years in product marketing or go-to-market leadership within a B2C technology company, with experience bringing complex consumer products or services to market.

Demonstrated success leading major marketing launches and market expansions, partnering closely with Product, Operations, and Brand Marketing and influencing cross-functional stakeholders to translate product readiness into effective go-to-market execution.

Experience building scalable go-to-market playbooks and owning ongoing market performance, including tracking, optimization, and continuous improvement.

Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies.

Experience building and leading high-performing marketing teams, setting direction while enabling teams to execute complex launch and expansion programs in close collaboration with cross-functional partners.

Qualifications

Experience at another ride hailing or marketplace company.

Strong executive communication skills with ability to influence senior stakeholders and external partners.

Experience supporting launches or campaigns across multiple markets or regions.

Ability to flex between long-term strategy development and short-term execution.

Skills

Strategic thinking and problem-solving skills.

Excellent communication and presentation skills.

Ability to manage multiple projects simultaneously.

Experience with data analysis and market research.

Benefits

Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.

Pay

The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level.

Salary Range $249,000—$307,000 USD

Schedule

Full-time position with occasional travel to markets for research and offsite meetings, approximately 10% of the time.