Product Marketing Lead, Growth

About the role

The Product Marketing Lead, Growth will drive growth initiatives across Tinder's product portfolio, focusing on user acquisition, retention, and engagement. Reporting to the Director of Product Marketing, this role will work closely with product teams to develop and execute marketing strategies that align with company goals.

Responsibilities

• Develop and implement growth-focused marketing campaigns to increase user acquisition and engagement
• Collaborate with product teams to understand new features and their potential impact on user behavior
• Measure campaign performance using analytics tools and adjust strategies accordingly
• Identify and prioritize opportunities for cross-promotion between products
• Work with the design team to ensure messaging is consistent across all marketing channels

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in product marketing or a related field
• Experience in digital marketing and analytics
• Strong understanding of consumer behavior and market trends
• Excellent communication and collaboration skills

Qualifications

• Proven track record of driving growth through marketing initiatives
• Ability to work effectively in a fast-paced, dynamic environment
• Experience with marketing automation tools and platforms
• Knowledge of social media marketing and its impact on user engagement

Skills

• Strategic thinking and problem-solving skills
• Effective written and verbal communication skills
• Ability to manage multiple projects simultaneously
• Experience with data analysis and reporting

Benefits

• Competitive salary and benefits package
• Flexible work schedule
• Professional development opportunities
• Employee discounts
• Generous PTO policy

Pay

$120,000 - $150,000 annually

Schedule

Hybrid work arrangement, with flexibility to work from home or office locations