Product Lead, Growth Marketing

About the role

We're looking for an AI-native product growth lead to own Replit's entire paid acquisition and lifecycle marketing engine as the single DRI. This is an IC role for someone who builds systems, not just campaigns.

Responsibilities

• Full-funnel performance marketing across paid search & social, ASO, and lifecycle
• Build a self-improving creative engine: AI-driven ad generation, testing, and iteration that scales without scaling headcount
• Maintain a persistent knowledge layer so every experiment, result, and creative insight compounds automatically into the next cycle
• Own conversion signal quality end-to-end: right events, right audiences, right attribution, partnering with DE on the infrastructure
• Run a structured experimentation program where every test feeds a feedback loop, not a one-off report
• Automate performance reporting and alerting — your system flags problems (creative fatigue, CAC shifts, payback drift) before anyone has to ask
• Build geo-differentiated strategies across market tiers and decompose performance by region before diagnosing aggregate shifts
• Build the system that allocates spend, prioritizes tests, and rotates under-performers — the math makes the decisions; you build and own the engine that produces them

Required Skills And Experience

• 5+ years in performance marketing across at least two major paid channels (search, social, ASO, or programmatic)
• Hands-on experience building AI-powered marketing workflows — not just prompting, but durable systems that run and improve on their own
• Deep understanding of conversion tracking, attribution, and signal quality — you know the difference between filtering conversions and excluding audiences
• Data-literate: comfortable with SQL, dashboards, and statistical rigor without needing a data team to interpret results
• Track record managing significant budgets with clear ROI accountability
• Strong experimentation instincts — structured test-and-learn programs, not one-off A/B tests

Preferred Qualifications

• You've built your own tooling for marketing operations — bonus if you can show a portfolio of what you've built
• You've thrived as a solo operator or on a very lean team
• You're comfortable with a modern data stack and warehouse-driven workflows
• You've hands-on experience with server-side conversion APIs and the postback lifecycle
• You've brought measurement rigor and experimentation culture to a team that didn't have it before
• You've scaled paid acquisition across geos with dramatically different unit economics

What You Won't Be Doing

• Managing a team—this is an IC role with leverage through systems, not headcount
• Defining messaging, narrative, or creative strategy—Marketing owns what we say and how it looks; you own where it goes, how it performs, and what we learn from it
• Built data pipelines from scratch—your DE partner handles infrastructure; you define requirements and consume the outputs
• Sitting in meetings all day—we want someone who ships, not someone who presents