Product Marketing Lead

About the Role

The P&C Insurance Marketing team is a key growth driver for USAA, dedicated to advancing our mission of serving the military community and their families. We create data-driven marketing strategies and campaigns that reflect our brand, differentiate our products, and drive member acquisition and business growth. As a Product Marketing Lead supporting the Property & Casualty (P&C) Insurance business, you will work closely with business stakeholders and across Marketing functions to drive desired business results and outcomes for USAA’s core P&C products (Auto, Homeowners, and Renters). This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

Responsibilities

• Leads the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Leads the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members and drive acquisition of new members.
• Provides input into the management of the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Leads the development of the digital acquisition experience, adopts new ways of working, and leverages storytelling to drive understanding and adoption of change.
• Models behaviors that support and embrace safe and sound business practices at scale.
• Ensures knowledge of product-related regulations, risk, and compliance requirements.
• Leverages external knowledge regarding the digital space and networks with external partners to inspire out-of-box thinking.
• Keeps the USAA brand and mission to serve the military community at the forefront of new marketing practices.
• Provides coaching and training to team members.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Qualifications

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e., Paid Search, Affiliates, Direct Mail).
• Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices, and emerging trends.
• Ability to seek and analyze data from a variety of resources to support marketing decisions and alignment with key stakeholders.
• Proficiency in Product Marketing, including providing input into growth objectives, developing marketing plans, performance reporting, and driving incremental growth.
• Understanding of specific laws and rules that govern consumer products.
• Demonstrated proficiency with marketing data analytics, including the ability to analyze and evaluate information.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audience.
• Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

What Sets You Apart

• Deep knowledge of Personal Lines insurance products, including Auto and Property lines of business, competitive positioning, and regional market dynamics; working knowledge of underwriting principles and pricing strategies.
• Proven experience developing and executing product marketing strategies that drive profitable growth, customer acquisition, retention, and market share.
• Demonstrated success managing product lifecycle activities including product launches, market segmentation, and go-to-market planning.
• Strong strategic thinking and analytical skills, with the ability to translate customer insights, market research, competitive intelligence, and performance data into actionable business strategies.
• Executive-level content development and data-led storytelling, connecting marketing performance to business results.
• Experience leading cross-functional initiatives and influencing stakeholders across multiple teams within P&C Marketing and across the Association in a fast-paced, matrixed environment.
• Experience working in an Agile environment to prioritize work and achieve business objectives.

Compensation

The salary range for this position is: $143,320 - $273,930. USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

At USAA, our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental, and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assist employees with their professional goals.