Product Marketing Lead

Job Summary

Qualified Health is seeking a Product Marketing Lead to own how the company's ideas, products, positioning, and strategic thinking show up in the world. This is a senior, highly visible role for someone who moves fluidly between strategic thinking and execution, who can develop a product positioning framework in the morning, brief a journalist at noon, and sharpen a founder essay in the afternoon.

Key Responsibilities

• Define how Qualified Health wins. Own the positioning, messaging, and GTM narrative that makes the company's value undeniable to the right buyers, and ensure it shows up consistently across the website, collateral, and external communications.
• Create a shared messaging foundation that unifies Commercial, Product, and AI Transformation teams around a single, compelling story.
• Arm the Commercial and AI Transformation teams with the assets they need to drive real value: pitch decks, one-pagers, case studies, and copy that reflect deep product conviction.
• Continuously sharpen the value proposition through market testing and ensure that positioning reflects what resonates in a rapidly changing field.
• Shape how the enterprise healthcare AI category is defined, taking a deliberate point of view on market evolution and ensuring Qualified Health's positioning stays ahead of it.

External Narrative & Executive Writing

• Produce original, publication-quality thought leadership on healthcare AI, governance, and enterprise adoption, writing articles, op-eds, and essays that move the conversation forward and resonate with clinicians, operators, and policy-adjacent audiences.
• Ghostwrite LinkedIn posts, essays, and narrative pieces for founders and senior leaders that capture their voice while sharpening their argument.
• Weave individual company moments into a coherent, cumulative story, drafting internal and external communications that connect announcements to a larger narrative about where healthcare is going and why Qualified Health is leading it.
• Develop deep subject-matter fluency in partnership with Commercial, Product, Clinical, and AI Transformation leaders, ensuring narratives are accurate, substantive, and insightful.

Public Relations, Earned Media & Strategic Partnerships

• Own Qualified Health's earned media presence and grow its share of voice in tier-one healthcare and technology outlets.
• Lead communications for the company's most consequential moments: write press releases and press materials, align messaging across stakeholders, and prepare executives for high-stakes announcements around financing, launches, partnerships, and customer stories.
• Establish Qualified Health as a credible, sought-after voice by pursuing speaking and recognition opportunities that advance the company's visibility and through a cadence of analyst briefings (e.g., KLAS, Gartner, Forrester, and Rock Health).
• Build and manage durable partnerships with leading healthcare organizations, professional societies, and thought leadership platforms, structuring relationships that generate co-branded content, shared audiences, and recurring visibility for Qualified Health's ideas.

Required Qualifications

• 5+ years of experience in roles where strategic thinking and writing are the primary skillsets, e.g., product marketing, management consulting, public relations, executive communications, journalism, policy, investment research, or adjacent analytical fields.
• Demonstrated ability to own product positioning and messaging for complex B2B products, ideally in enterprise software, healthcare, or regulated industries.
• Exceptional writing and editing skills with the ability to reason clearly and rigorously on the page, from tight sales copy to long-form essays.
• Track record of developing go-to-market narratives and materials that move commercial outcomes.
• Experience writing on behalf of senior leaders, founders, or subject-matter experts, with sensitivity to voice, intent, and audience.
• A high ownership mindset; able to operate independently and manage up and across with senior stakeholders.