Product Marketing Lead

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $125,000 – $182,000 annually

Responsibilities

• Craft unified messaging and go-to-market plans for enterprise-focused products
• Develop a comprehensive understanding of product offerings and client needs
• Create programs and content that deliver value to clients and their fans
• Contribute to sales and marketing materials like pitch decks and case studies
• Maintain strong cross-functional relationships to enhance project outcomes
• Leverage customer insights to inform pricing and packaging strategies

Qualifications

• 8+ years of product marketing experience in complex industries
• Proven track record of launching high-profile products for growth companies
• Expertise in creating strong messaging hierarchy and content strategy
• Deep understanding of the live event technology market and customer needs
• Experience in pricing initiatives and go-to-market strategies
• Excellent communication skills for presentations and leadership engagement
• Proactive, ownership mentality with a solution-oriented approach

Benefits

• Equity stake
• Discretionary annual bonus
• Flexible work environment with remote options
• Work-from-home stipend for office setup
• Unlimited PTO policy
• Up to 16 weeks of fully-paid family leave
• 401(k) matching
• Student loan matching program
• Comprehensive health, vision, dental, and life insurance
• Financial support for family building and reproductive health services
• Annual wellness expense reimbursement
• Subscriptions for meditation and therapy services
• Quarterly budget for tickets to live events
• Annual music streaming subscription