Product Marketing Lead

About the role

Most AI companies are building tools. We're building the worker. Freehand is the AI Team that runs Accounts Payable and spend operations for the world's largest enterprises, negotiating rates, enforcing contracts, managing suppliers, processing payments, and reconciling data across enterprise systems. It's work that's always required armies of analysts, BPOs, and offshore teams to keep supply chains running. The tech industry has spent years competing for a $16B software market. We're going after the $348B enterprises spend on labor instead, building the AI Team that doesn't promise incremental efficiency gains, but owns the outcome, with the ROI to prove it. Meta, Unilever, J&J, Pfizer, and Cardinal Health are already running parts of their operations on Freehand, and we're just getting started. Freehand is seeking a Product Marketing Lead to own positioning, pricing, launches, and sales enablement as we expand into new spend categories. You'll define the narrative, shape how we price and package it, ship the launches, and arm sales to win, as our AI Team grows from freight and logistics into new categories across the enterprise.

Responsibilities

• Own Freehand's core positioning, why an AI Team is a different category from an AI tool, and keep it sharp as the product, competition, and market move fast.
• Own go-to-market for new spend categories, and the expansion motion once we're in: how customers move from an initial use case to broader adoption. Turn the roadmap into launch plans and messaging that drive adoption.
• Partner with product, finance, and sales to price and package Freehand as we expand, translating outcome-based value into models that make sense to a CFO evaluating AI against headcount and BPO spend.
• Track the landscape, legacy BPOs, point-solution AI tools, and emerging agentic startups, and turn it into positioning and battle cards that hold up in a live deal.
• Arm sales with what they need to win: battle cards, objection handling, and category-specific pitches that turn narrative into deals.
• Partner with events, growth, and marketing on how Freehand shows up in the market as we scale.

Requirements

• 6+ years in product marketing, owning positioning, launches, pricing/packaging, and sales enablement for a technical, enterprise product.
• Experience partnering directly with product, sales, finance, and executive leadership to launch new products or categories.
• Excellent written and verbal communication skills.
• Bachelor's degree required.

Qualifications

• Experience in enterprise SaaS, fintech, supply chain, or AI/agent categories.
• A track record of launching new products or expanding into new markets at a fast-growing company.
• Experience shaping pricing and packaging for a technical or outcome-based product.
• Experience building sales enablement materials that measurably moved win rates or deal velocity.
• Comfort operating in an early-stage environment without an inherited playbook.

Benefits

• Take what you need Vacation Policy
• Full health coverage (with multiple gold-standard carriers across medical, dental & vision)
• Life Insurance and Disability benefits
• HSA/FSA Access
• 401(k) with a 4% Employer Match
• Fully-paid Parental Leave
• Monthly home-internet costs

Pay

Compensation Range: $180K - $200K