Product Marketing Director - Platform and Partner Ecosystem

About the role

For our client, we are seeking a Product Marketing Director - Platform and Partner Ecosystem to join the team of a leader in the Enterprise Technology space. This role will shape the go-to-market strategy for a healthcare technology platform with a strong emphasis on interoperability and partner ecosystem growth. You will own positioning, messaging, and launch execution that helps drive provider engagement and commercial impact across a complex market. The position requires close collaboration with product, partnerships, sales, and cross-functional marketing teams to translate technical capabilities into compelling market value.

Location: Remote - US based candidates only, no visa sponsorship available

Pay

$156,000 – $264,000 annually

Responsibilities

• Own product marketing for the interoperability suite, crafting distinct messaging for the healthcare ecosystem
• Develop partner ecosystem positioning and value messaging to expand provider engagement across the network
• Lead product and partnership launches, managing communications and strategies aligned with market needs
• Conduct competitive analysis to refine GTM strategies against interoperability competitors and market positioning
• Facilitate commercial enablement by equipping teams with tools to effectively communicate product value
• Collaborate cross-functionally to ensure cohesive product positioning and smooth execution of marketing strategies

Qualifications

• Bachelor's degree required; preferred in business, marketing, or communications
• 10+ years of marketing experience in the healthcare IT/EHR industry
• 5+ years in product marketing with expertise in product launches and messaging
• Familiarity with healthcare interoperability standards (HL7/FHIR, USCDI, EDI) essential
• Strong strategic thinking and analytical skills needed for actionable marketing strategies
• Excellent communication and collaboration skills required
• Demonstrated leadership capabilities in both direct and matrix environments

Benefits

• Comprehensive Total Rewards package including short- and long-term incentives
• Annual discretionary bonus and variable compensation plans offered
• Equity plans available for eligible roles