Product Marketing Director - Platform and Partner Ecosystem

We need to output HTML fragment with sections: Use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to extract content from posting. Job Title line is not to be repeated as heading. We'll ignore. We have Position Summary (maybe "About the role"): The summary paragraphs. We have "About The Team" maybe part of About the role? Could be separate but we can include under About the role. Essential Job Responsibilities -> Responsibilities section. Expected Education & Experience -> Requirements/Qualifications/Skills. We need to decide: The posting includes education, experience, familiarity, skills. We can put under Requirements (or Qualifications). Use

for Requirements maybe. Expected Compensation -> Pay section. What We Can Do For You -> Benefits section (includes health and financial benefits, perks, flexibility, etc.) We should not include boilerplate like EEO, etc. We need to preserve all substantive info, not invent. We need to use

• for any list of duties/requirements/benefits. So we need to convert bullet-like sentences into list items. Let's parse. Position Summary paragraphs: "Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Job Title: Product Marketing Director - Platform and Partner Ecosystem Position Summary We are seeking an experienced Product Marketing Director to join our Portfolio Marketing team within the Marketing division. This role will lead our Platform and Partnership Go-To-Market (GTM) launch efforts, managing a cohesive brand and partnership strategy that positions interoperability and integrated partners as a vital driver of customer value and platform strength. The Director will support scalable growth across our business, enhance our ecosystem value, and unlock new revenue opportunities for athenahealth. The Director will manage a cohesive athenaConnect brand that positions interoperability and integrated ecosystem partnerships as a vital driver of customer value and athenahealth differentiation. As a key member of a cross-functional team, this individual will bridge connectivity between product, marketing, sales, service delivery, and the Partnership commercial teams. This position will oversee product marketing for our interoperability platform and integrated partner solutions, focusing on product positioning, messaging, and commercial enablement programs to empower our commercial teams to effectively communicate the value of our market-leading integration capabilities to a broad audience spanning the healthcare ecosystem, including providers (ambulatory practices and health systems), payers, risk-bearing entities, and other ecosystem partners. This includes developing cohesive messaging that highlights the unique value of our network and partner ecosystem for each market segment. In this role, the Product Marketing Director will support the growth of athenahealth’s multi-tier partnership program, developing partner-facing messaging and leading integrated partnership launches. This role reports to the Vice President of Portfolio Marketing." We can treat this as About the role (or About the team). We'll put under

  About the role

  with paragraphs. Then "About The Team" paragraph: "The Portfolio Marketing team supports athenahealth’s commercial go-to-market strategy through market research, competitive intelligence, persona development, messaging and positioning, collateral development and enablement, and product launch oversight. We strive to deepen our understanding of our customers and their needs to create positioning and value propositions that evoke action. Acting as the storytellers of athenahealth, our team collaborates across the organization to ensure that commercial teams have the knowledge and content necessary to create demand, win new business, and drive growth within our customer base." We could merge into About the role or separate. Probably keep as part of About the role. Responsibilities: list items: - Own product marketing for the Athena Connect interoperability suite: Craft a cohesive and differentiated message to support articulation of athenahealth’s interoperability and integration capabilities, marketed across the ecosystem to providers, payers, health systems, developers, and other ecosystem partners. - Curate partner ecosystem positioning and value messaging: Develop and expand provider-facing messaging and positioning that articulates the value of athenahealth’s integrated partner network. - Lead high impact product and partnership launches: Oversee the launch of new products and partnerships, from messaging and positioning through commercial enablement, and guide matrixed teams supporting launch efforts with clear communication and strategic leadership - ensuring alignment with commercial goals and market needs. - Competitive Analysis: Work with internal competitive intelligence teams to inform analysis of competitors' interoperability products, strategies, and market positioning to inform differentiation and GTM strategies. - Commercial Enablement: Equip commercial teams with the necessary knowledge, content, and tools to effectively communicate product value and drive sales. - Cross-Functional Collaboration: Act as a liaison between product, marketing, sales, service delivery, and the Partner Marketing team to ensure effective product positioning and launch execution. Work in close partnership with Partner Marketing, which will lead partner campaigns, marketplace promotion, co-marketing, and activation programs. We need to put each as
• . Requirements/Education & Experience: bullet list: - Bachelor’s Degree required; degree in business, marketing, or communications preferred. - 10+ years of professional experience marketing within the healthcare IT / EHR industry. - 5+ years of experience in product marketing, managing product launches, and developing messaging and enablement programs. - Strong familiarity with healthcare interoperability standards and frameworks (e.g., HL7/FHIR, USCDI, EDI) and a working understanding of the broader interoperability landscape is required. - Strong strategic thinking and analytical skills, translating market insights into actionable marketing strategies. - Excellent communication and collaboration skills. - Strong leadership skills, with comfort leading across both direct and matrix teams. We could put under

  Requirements

  (or Qualifications). We'll use Requirements. Pay: Expected Compensation $156,000 - $264,000 plus description. We'll put under

  Pay

  with paragraph(s). The description: "The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans." We'll keep that. Benefits: "What We Can Do For You" paragraph: "Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs. We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation. In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued." We can turn some into list: perks list: commuter support, employee assistance programs, tuition assistance, employee resource groups, collaborative workspaces (some offices even welcome dogs). Also events: book clubs, external speakers, hackathons. But we can just keep as paragraph(s) and maybe list for perks. We need to use
  • for any list of duties/requirements/benefits. So we should convert the perks list into
    . Also maybe the benefits list (health and financial benefits) not detailed; we can keep as prose. We'll create a Benefits section with a paragraph summarizing health and financial benefits, then a
    for perks, then another paragraph for flexibility, then a
    for events, then paragraph for culture. But we must not invent content; we must preserve all. So we need to include all details. Let's extract benefits details: - health and financial benefits (generic) - perks specific to each location, including: * commuter support * employee assistance programs * tuition assistance * employee resource groups * collaborative workspaces — some offices even welcome dogs. - flexibility for work-life balance: not all work needs to be done within an office environment full-time; with consistent communication and digital collaboration tools, employees can find a balance. - sponsor events throughout the year, including: * book clubs * external speakers * hackathons - company culture based on learning, support of an engaged team, inclusive environment where all employees are valued. We'll keep that. Now we need to output only HTML fragment, no or , no markdown fences. We'll structure:

    About the role

    ...

    ...

    (maybe combine About The Team into same section)

    Responsibilities

    • ...
    ...

    Requirements

    • ...
    ...

    Pay

    ...

    Benefits

    Along with health and financial benefits, athenistas enjoy perks specific to each location, including:

    • commuter support
    • employee assistance programs
    • tuition assistance
    • employee resource groups
    • collaborative workspaces — some offices even welcome dogs.

    We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

    In addition to our traditional benefits and perks, we sponsor events throughout the year, including:

    • book clubs
    • external speakers
    • hackathons

    We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

    We need to ensure we didn't miss any substantive info: The "About Athenahealth" vision, mission, culture, DEI commitment, etc. That's under "About Athenahealth" and "Our vision", "Our company culture", "Our DEI commitment", "What We Can Do For You". We already captured some of that in Benefits and maybe we need a section for "About the company"? The instructions say use headings for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They didn't list About the company. But we could include under About the role? However the "About Athenahealth" section includes vision, culture, DEI commitment. This is substantive. Should we include it? The instruction: "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., not limited to those. So we can add other headings if needed, but they said prefer a few substantive sections over many thin ones. We could incorporate the vision/culture into Benefits or About the role? Might be better to have a separate "About the company" section. But they didn't list that as example; but they said "e.g." meaning examples. So we can add a heading like "About the company". However they said "Prefer a few substantive sections over many thin ones." Adding another section may be okay if it's substantive. But we already have Benefits covering some culture. The vision and DEI commitment maybe could be included in Benefits or About the role. However the vision statement is: "Our vision: In an industry that becomes more complex by