Product Marketing Director - Platform and Partner Ecosystem

About the role

We are seeking an experienced Product Marketing Director to join our Portfolio Marketing team within the Marketing division. This role will lead our Platform and Partnership Go-To-Market (GTM) launch efforts, managing a cohesive brand and partnership strategy that positions interoperability and integrated partners as a vital driver of customer value and platform strength.

Responsibilities

• Craft a cohesive and differentiated message to support articulation of athenahealth’s interoperability and integration capabilities, marketed across the ecosystem to providers, payers, health systems, developers, and other ecosystem partners.
• Curate partner ecosystem positioning and value messaging: Develop and expand provider-facing messaging and positioning that articulates the value of athenahealth’s integrated partner network.
• Lead high impact product and partnership launches Oversee the launch of new products and partnerships, from messaging and positioning through commercial enablement, and guide matrixed teams supporting launch efforts with clear communication and strategic leadership - ensuring alignment with commercial goals and market needs.
• Competitive Analysis: Work with internal competitive intelligence teams to inform analysis of competitors' interoperability products, strategies, and market positioning to inform differentiation and GTM strategies.
• Commercial Enablement: Equip commercial teams with the necessary knowledge, content, and tools to effectively communicate product value and drive sales.
• Cross-Functional Collaboration: Act as a liaison between product, marketing, sales, service delivery, and the Partner Marketing team to ensure effective product positioning and launch execution. Work in close partnership with Partner Marketing, which will lead partner campaigns, marketplace promotion, co-marketing, and activation programs.

Requirements

Essential Job Responsibilities:

• Own product marketing for the Athena Connect interoperability suite: Craft a cohesive and differentiated message to support articulation of athenahealth’s interoperability and integration capabilities, marketed across the ecosystem to providers, payers, health systems, developers, and other ecosystem partners.
• Curate partner ecosystem positioning and value messaging: Develop and expand provider-facing messaging and positioning that articulates the value of athenahealth’s integrated partner network.
• Lead high impact product and partnership launches: Oversee the launch of new products and partnerships, from messaging and positioning through commercial enablement, and guide matrixed teams supporting launch efforts with clear communication and strategic leadership - ensuring alignment with commercial goals and market needs.
• Competitive Analysis: Work with internal competitive intelligence teams to inform analysis of competitors' interoperability products, strategies, and market positioning to inform differentiation and GTM strategies.
• Commercial Enablement: Equip commercial teams with the necessary knowledge, content, and tools to effectively communicate product value and drive sales.
• Cross-Functional Collaboration: Act as a liaison between product, marketing, sales, service delivery, and the Partner Marketing team to ensure effective product positioning and launch execution. Work in close partnership with Partner Marketing, which will lead partner campaigns, marketplace promotion, co-marketing, and activation programs.

Qualifications

• Bachelor’s Degree required; degree in business, marketing, or communications preferred.
• 10+ years of professional experience marketing within the healthcare IT / EHR industry.
• 5+ years of experience in product marketing, managing product launches, and developing messaging and enablement programs.
• Strong familiarity with healthcare interoperability standards and frameworks (e.g., HL7/FHIR, USCDI, EDI) and a working understanding of the broader interoperability landscape is required.
• Strong strategic thinking and analytical skills, translating market insights into actionable marketing strategies.
• Excellent communication and collaboration skills.
• Strong leadership skills, with comfort leading across both direct and matrix teams.

Skills

• Strategic thinker with strong analytical skills.
• Experience in healthcare interoperability and ecosystem partnerships.
• Ability to develop and execute marketing strategies.
• Effective communication and collaboration skills.
• Experience in product marketing and launching new products.

Benefits

The expected compensation range for this role is $156,000 - $264,000. Base pay is only one part of our competitive Total Rewards package, which includes an annual discretionary bonus plan, variable compensation plan, and equity plans.

Pay

$156,000 - $264,000

Schedule

Full-time