Product Marketing Director (AI Workforce, Insights & Analytics)

Overview

Are you a seasoned product marketer with a passion for innovation and a track record of success in AI, data, and analytics? RealPage is seeking a Director of Product Marketing who will drive growth and customer adoption for our Agentic AI solutions within the Multifamily real estate industry. This is a mission-critical, high visibility and high impact role.

Responsibilities

• Go-to-Market Programs: Define, plan, and execute go-to-market for a set of integrated products, in partnership with Product Management, Marketing and Sales/Account Management teams.
• Product Messaging / Positioning: Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points.
• Marketing and Sales Content: Develop and deliver high-impact assets such as presentations, case studies, battlecards, playbooks, and competitive assessments.
• Sales Enablement Training: Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, sales plays, and competitive differentiation.
• Voice of the Customer: Engage with customers at events and through key touch points to drive awareness to adoption. Be the champion of our customers with internal stakeholders.
• Marketing Strategy: Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate quality leads.
• Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual account and competitor level.
• Digital Journey Design: Co-create world-class marketing websites that reflect a deep understanding of the prospect/buyer, their personas and content needs across all stages of the buying cycles.
• Product Strategy Support: Be a valued partner to Product Management in identifying and prioritizing product capabilities required to address customer needs. Drive clarity around market trends, customer needs, and industry best practices.
• Product Launch Leadership: Tier the launch of products, align resources to the opportunity, identify and analyze KPIs to measure effectiveness and identify areas to improve.

Qualifications

• ~10 years of experience in B2B SaaS product marketing.
• Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research.
• Track record of building strong relations with product management, sales, and cross-functional teams.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills to plan and execute multiple workstreams simultaneously.
• Bachelor’s degree in marketing, business, computer science, or engineering.
• An MBA is a plus but not required.
• Prior experience launching AI-based products is a plus but not required.
• Experience marketing software solutions in Multifamily property management is a plus but not required.

Additional Skills/Abilities

• Creative storyteller who can craft elegant and compelling messages for complex products and succinctly distill complex concepts.
• Strong analytical mind, skilled in assessing problems and making recommendations supported by data.
• Comfort with technology – unafraid to dig into the product and learn the UI/UX, key workflows and what value it delivers to customers.
• Persuasive personality that can confidently take a seat at the table and be a creative and thoughtful partner with stakeholders, regardless of their job title.
• Deep understanding of B2B marketing and sales processes, how best to support sales teams and equip them for success.
• Pragmatic self-starter that is outcomes-oriented and can juggle multiple work streams.
• Able to lead and influence cross-functional teams effectively to deliver required results.
• Excellent collaborator that values relationships and takes pride in helping others succeed by being the lynchpin across teams.
• Passion for growth, excellence, and continuous improvement of the current state of the business.

Pay Range

USD $121,000.00 - USD $206,000.00 /Yr.