Product Marketing

About Us

Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too. We're building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 1M+ developers, including those from half the Fortune 100, use Roboflow's machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more.

Roboflow is supported by great customers and investors, having raised over $63 million from Y Combinator, Google Ventures, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors. Roboflowers are passionate builders who value ownership, accountability, and a bias toward action. We're curious, hands-on with new tech, and prefer showing our work over talking about it. Many of us have a founder mindset and thrive in our high-autonomy environment.

Responsibilities

• Own positioning end-to-end: Define how we talk about products and features. Sharpen the messaging, build the proof, and ensure every external-facing surface tells a coherent story.
• Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field.
• Build the buyer surfaces: Create buyer-facing landing pages, ROI frameworks, vertical-specific narratives, customer outcomes, and named reference stories. Ensure the website and content library serve buyers as well as developers.
• Deliver content that sales actually uses: Develop decks, battle cards, objection handling, competitive intel, and pricing positioning. Engage with AEs weekly to build materials they will use in live deals.
• Productize customer proof: Turn customer wins into structured, outcomes-led case studies, videos, webinars, conference talks, and peer referral motions. Operationalize the reference machine.
• Drive vertical strategy: Focus on industrial, logistics, aerospace and defense, automotive, energy, and healthcare. Decide where to lean in, then build vertical-specific messaging, content, and field motion to win there.

Requirements

• You've owned positioning end-to-end. You've defined messaging, aligned leadership, and rolled it out across the company. You can show examples.
• You've led product launches that moved the needle. You can name specific launches, your role, the inputs, and the results.
• B2B experience: You've marketed to B2B buyers with $150K+ ACVs and complex sales cycles. You understand how Heads of AI and C-suite buyers make decisions.
• Technical fluency: Comfortable in technical conversations. Computer vision, ML infrastructure, or developer tools background is a strong plus.
• Excellent writer: Crisp, plain, and specific. You can write decks, landing pages, emails, and sales scripts. You cut filler.
• Sales partnership instinct: You enjoy working with sales, embed with the field, attend deal reviews, and learn what's winning.
• High output, low ego: You move fast across many surfaces, incorporate feedback, and ship high-quality work.

Team & Culture

You will work directly with our Marketing Lead, sales team, co-founders, product leadership, and customer success. Your work impacts every deal in the pipeline. Our team of 110 is globally distributed, with backgrounds ranging from high school whiz kids to former founders, world-class engineers, and executives. We value exceptional people with diverse backgrounds and offer high autonomy and cross-functional collaboration.

Work Location

We have Hubs in New York City and San Francisco and plan to open more offices as we grow. We support remote work and provide opportunities (like team onsites) and resources (like a travel stipend) to work in person. You can work from a Hub, home, co-working spaces, or anywhere that suits you best.

Pay

The target compensation for this role is $165,000 to $180,000 base salary. Salaries are reviewed every 6 months to stay aligned with the market.

Benefits

• $3,500/year travel stipend to work alongside other team members anywhere, anytime.
• $350/month productivity stipend for tools that enhance your work environment, like high-speed internet or co-working spaces.
• Cover up to 100% of health insurance costs for you and your family.
• Equity in the company to align everyone with the future of computer vision.