Product Manager – Website & Commerce Experience

About the role

We are seeking a Product Manager – Website & Digital Experience to own the strategy, roadmap, and execution of our website ecosystem, including Drake Software and 1040.com. This role is responsible for driving customer acquisition, engagement, and conversion through best-in-class website experiences, content management capabilities, ecommerce funnel optimization, and digital experimentation.

Responsibilities

• Own the product vision, strategy, roadmap, and performance of websites, defining and prioritizing initiatives to improve customer acquisition, engagement, conversion, and retention.
• Establish website KPIs and measure success against business objectives, driving continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives to identify market opportunities and customer friction points.
• Own the CMS platform strategy, capabilities, governance, and content publishing experience, partnering with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency.
• Own the end-to-end ecommerce funnel and conversion strategy, leveraging analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points.
• Define product requirements, user stories, success metrics, and acceptance criteria, owning and prioritizing the product backlog to ensure alignment with strategic objectives.
• Lead cross-functional teams through discovery, planning, development, launch, and optimization, making informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines.

Requirements

• 7+ years of experience, with 3-5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology.
• Demonstrated experience owning website experiences, digital products, or ecommerce platforms.
• Experience with CMS platforms, such as Contentful, is a plus.
• Experience with A/B testing and experimentation platforms.
• Strong analytical skills, with experience leveraging data to drive product decisions.
• Excellent communication, stakeholder management, and collaboration skills.
• Bachelor’s degree required.

Skills

• A/B testing experience, including designing, running, and interpreting tests.
• Strong website/retail merchandising experience, including CMS-driven content, templates, and page strategy.

Additional Information

We are looking for candidates based in the Central or Eastern Time Zones only.