Product Manager - Website & Commerce Experience

About the role

Client is seeking a Product Manager – Website & Digital Experience to own the strategy, roadmap, and execution across TaxAct.com, Drake Software, and 1040.com. This role is responsible for driving customer acquisition, engagement, and conversion through best-in-class website experiences, content management capabilities, ecommerce funnel optimization, and digital experimentation.

Responsibilities

• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites.
• Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention.
• Establish website KPIs and measure success against business objectives.
• Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys.
• Identify market opportunities through customer research, analytics, industry trends, and competitive analysis.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
• Own the CMS platform strategy, capabilities, governance, and content publishing experience.
• Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency.
• Define requirements and prioritization for CMS enhancements and integrations.
• Own the end-to-end ecommerce funnel and conversion strategy across digital properties.
• Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points.
• Define product requirements, user stories, success metrics, and acceptance criteria.
• Own and prioritize the product backlog to ensure alignment with strategic objectives.
• Lead cross-functional teams through discovery, planning, development, launch, and optimization.
• Utilize quantitative and qualitative research to guide product decisions.
• Monitor website, funnel, customer behavior, and business performance metrics.
• Develop business cases and recommendations supported by data and customer insights.
• Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams.

Requirements

• 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology
• Demonstrated experience owning website experiences, digital products, or ecommerce platforms
• Experience with CMS platforms such as Contentful is a Plus
• Experience with A/B testing and experimentation platforms
• Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value
• Strong analytical skills with experience leveraging data to drive product decisions
• Excellent communication, stakeholder management, and collaboration skills