Jobs · Marketing · New York

Product Manager, SMB Growth

Perplexity · New York, NY · 1 mo ago
On-siteMarketing$230k–$330k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes description paragraphs. We need to identify sections: maybe "About the role", "Responsibilities", "Qualifications", "Benefits", "Pay". The posting includes "What You’ll Do" (responsibilities), "Qualifications", "Our Mission" (maybe not needed), "Compensation Range". Also maybe "Benefits" not present. "Schedule" not present. So we include sections with actual content. We must not repeat job title as heading. No Job ID. Remove boilerplate like mission? The mission is maybe not boilerplate but it's part of posting; but we can include as a section? The instruction: include a section ONLY when posting has real, specific content for it. The mission is specific content but maybe not a standard heading; but we could include as "About the role" or "Our Mission". However they said prefer few substantive sections over many thin ones. Could combine mission into About the role. But we have "What You’ll Do" as responsibilities. Qualifications. Compensation Range as Pay. Could also include "Benefits" none. So we output:

About the role

... description about role ...

But we need to preserve all substantive information. Let's extract paragraphs: First paragraph: "In 2026, we launched Computer, the defining product for the new era of agentic AI. We’ve scaled beyond the millions of people using Perplexity every day for research, shopping, investing and curiosity into a new paradigm of using AI to transform knowledge into action. Product Managers at Perplexity work closely with design and engineering, focusing on the product systems and experiences that help more people discover, adopt, and get lasting value from Perplexity. The ideal candidate should have strong communication and writing skills, the ability to envision innovative technology, and a willingness to reimagine work to be more efficient and creative. Ideal candidates combine product intuition with analytical rigor: in the application, please highlight the growth problems, experiments, or loops you are most proud of building." Second paragraph: "What You’ll Do Work with select SMB customers to build and test frontier agent capabilities that run their revenue-generating workflows.Prioritize the highest-value workflows to automate and build the skills, evals, and agent systems that make them reliable and performant.Turn customer learnings into product requirements for connectors, skills, and agent capabilities, and partner with cross-functional product teams to build.Drive SMB acquisition through personalized demos, case studies, and paid and lifecycle channels, measured on acquisition targets and CAC.Drive usage expansion across our existing SMB base through personalized onboarding, lifecycle, and product growth levers.Work with partnerships and growth marketing teams to design, execute, and package customer case studies to distribute across paid, organic, and partner channels." Third: "Qualifications 2–4 years of total work experience with a strong academic record.2 years in investment banking, strategy consulting, or a comparable high-intensity analytical role, followed by some operating experience.You've run, or worked closely alongside, real marketing workflows: paid social, lifecycle, CRO, or SEO. You know what "great" looks like to an operator.You already use agents to automate complex processes and are comfortable writing prompts, skills, and building end-to-end agent systems.Strong written and verbal communication; comfortable running a working relationship with customers.Comfortable with SQL. You can pull your own cohorts, validate your own segments, and build your own dashboard & reporting systems.Operates at high velocity. You ship daily and thrive in fast-paced, early-stage environments where processes are still being defined.Nice to have Direct experience with Shopify, Klaviyo, Meta Ads Manager, TikTok Ads, or similar operator tools.Experience in a forward-deployed, solutions, or customer-facing product role." Fourth: "Our Mission Perplexity's mission is to power curiosity. Curious people are the people who drive change in the world. Driving change is a continuous cycle of learning, building, and integrating. Learn: curious people constantly learn new things by asking more. They question the status quo in their own expertise and they constantly learn outside of it. Research is essential to them and never ending. Build: curious people make and create things, to show the world their new answers to problems no one else ever questioned. They take action on what they've learned. Makers need tools to create their products, their companies, their reality. Integrate: they must interact with the world as it is to drive change and adoption. True leaders do not simply build something and hope. They must have armies of agents and workers who can constantly work in millions of small ways. Repeat. For curious people this is a cycle that never ends." Fifth: "Compensation Range: $230K - $330K" We need to remove boilerplate: cookie/navigation/legal/EEO etc none. Mission maybe not boilerplate but could be considered fluff. However we could include as part of About the role. But we have to preserve all substantive information; mission is substantive but maybe not needed for job posting. The instruction: "Prefer a few substantive sections over many thin ones." So we could combine About the role (including mission) and Responsibilities and Qualifications and Pay. Thus sections: About the role (includes intro + mission), Responsibilities (What You’ll Do), Qualifications, Pay (Compensation Range). We need to use
  • for any list of duties/requirements/benefits. The responsibilities are a list of bullet-like sentences but currently as a paragraph with sentences separated by periods. We could convert each sentence into a
  • . Similarly qualifications could be list. We must preserve all substantive information; we can break into list items. Let's extract responsibilities sentences: - Work with select SMB customers to build and test frontier agent capabilities that run their revenue-generating workflows. - Prioritize the highest-value workflows to automate and build the skills, evals, and agent systems that make them reliable and performant. - Turn customer learnings into product requirements for connectors, skills, and agent capabilities, and partner with cross-functional product teams to build. - Drive SMB acquisition through personalized demos, case studies, and paid and lifecycle channels, measured on acquisition targets and CAC. - Drive usage expansion across our existing SMB base through personalized onboarding, lifecycle, and product growth levers. - Work with partnerships and growth marketing teams to design, execute, and package customer case studies to distribute across paid, organic, and partner channels. Qualifications sentences (including nice to have): - 2–4 years of total work experience with a strong academic record. - 2 years in investment banking, strategy consulting, or a comparable high-intensity analytical role, followed by some operating experience. - You've run, or worked closely alongside, real marketing workflows: paid social, lifecycle, CRO, or SEO. - You know what "great" looks like to an operator. - You already use agents to automate complex processes and are comfortable writing prompts, skills, and building end-to-end agent systems. - Strong written and verbal communication; comfortable running a working relationship with customers. - Comfortable with SQL. You can pull your own cohorts, validate your own segments, and build your own dashboard & reporting systems. - Operates at high velocity. You ship daily and thrive in fast-paced, early-stage environments where processes are still being defined. - Nice to have: Direct experience with Shopify, Klaviyo, Meta Ads Manager, TikTok Ads, or similar operator tools. - Nice to have: Experience in a forward-deployed, solutions, or customer-facing product role. We could keep nice to have as separate bullet but still under Qualifications. Now About the role paragraph: combine first paragraph and mission. First paragraph: "In 2026, we launched Computer, the defining product for the new era of agentic AI. We’ve scaled beyond the millions of people using Perplexity every day for research, shopping, investing and curiosity into a new paradigm of using AI to transform knowledge into action. Product Managers at Perplexity work closely with design and engineering, focusing on the product systems and experiences that help more people discover, adopt, and get lasting value from Perplexity. The ideal candidate should have strong communication and writing skills, the ability to envision innovative technology, and a willingness to reimagine work to be more efficient and creative. Ideal candidates combine product intuition with analytical rigor: in the application, please highlight the growth problems, experiments, or loops you are most proud of building." Mission paragraph: "Perplexity's mission is to power curiosity. Curious people are the people who drive change in the world. Driving change is a continuous cycle of learning, building, and integrating. Learn: curious people constantly learn new things by asking more. They question the status quo in their own expertise and they constantly learn outside of it. Research is essential to them and never ending. Build: curious people make and create things, to show the world their new answers to problems no one else ever questioned. They take action on what they've learned. Makers need tools to create their products, their companies, their reality. Integrate: they must interact with the world as it is to drive change and adoption. True leaders do not simply build something and hope. They must have armies of agents and workers who can constantly work in millions of small ways. Repeat. For curious people this is a cycle that never ends." We can combine into About the role section as prose (

    ) maybe multiple paragraphs. Now Pay section: just a

    with compensation range. Now produce HTML fragment:

    About the role

    In 2026, we launched Computer, the defining product for the new era of agentic AI. We’ve scaled beyond the millions of people using Perplexity every day for research, shopping, investing and curiosity into a new paradigm of using AI to transform knowledge into action. Product Managers at Perplexity work closely with design and engineering, focusing on the product systems and experiences that help more people discover, adopt, and get lasting value from Perplexity. The ideal candidate should have strong communication and writing skills, the ability to envision innovative technology, and a willingness to reimagine work to be more efficient and creative. Ideal candidates combine product intuition with analytical rigor: in the application, please highlight the growth problems, experiments, or loops you are most proud of building.

    Perplexity's mission is to power curiosity. Curious people are the people who drive change in the world. Driving change is a continuous cycle of learning, building, and integrating. Learn: curious people constantly learn new things by asking more. They question the status quo in their own expertise and they constantly learn outside of it. Research is essential to them and never ending. Build: curious people make and create things, to show the world their new answers to problems no one else ever questioned. They take action on what they've learned. Makers need tools to create their products, their companies, their reality. Integrate: they must interact with the world as it is to drive change and adoption. True leaders do not simply build something and hope. They must have armies of agents and workers who can constantly work in millions of small ways. Repeat. For curious people this is a cycle that never ends.

    Responsibilities

    • Work with select SMB customers to build and test frontier agent capabilities that run their revenue-generating workflows.
    • Prioritize the highest-value workflows to automate and build the skills, evals, and agent systems that make them reliable and performant.
    • Turn customer learnings into product requirements for connectors, skills, and agent capabilities, and partner with cross-functional product teams to build.
    • Drive SMB acquisition through personalized demos, case studies, and paid and lifecycle channels, measured on acquisition targets and CAC.
    • Drive usage expansion across our existing SMB base through personalized onboarding, lifecycle, and product growth levers.
    • Work with partnerships and growth marketing teams to design, execute, and package customer case studies to distribute across paid, organic, and partner channels.

    Qualifications

    • 2–4 years of total work experience with

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