Product Manager - Shop Solutions
Wanzl North America · Denver, NC · 1 wk ago
Marketing$200/hrFull-time
Duties And Responsibilities
- Define and maintain a forward-looking Shop Solutions product roadmap, identifying portfolio gaps, standardization opportunities, and growth platforms across shelving, fixtures, and integrated retail solutions.
- Lead portfolio strategy decisions including buy/build/partner trade-offs and product rationalization.
- Synthesize market intelligence, competitive benchmarking, and voice-of-customer (VOC) insights to define winning product strategies and right-to-win positions.
- Drive internal strategy to ensure the company develops the necessary know-how, business processes, and structure to sustain and grow the retail solutions segment.
- Train and support internal teams on product knowledge and best practices.
- Own lifecycle strategy across all phases (ideation through end-of-life), including target cost, pricing, and margin profile for each product family.
- Define market requirements and prioritize roadmap initiatives based on strategic impact, profitability, and scalability; not customer-specific customization.
- Communicate the roadmap to stakeholders and ensure alignment with business objectives.
- Orchestrate alignment between D&D, Sales, Operations, and Finance to ensure roadmap execution supports strategic, financial, and operational objectives.
- Provide clear product requirements (WHAT/WHY) to D&D while ensuring technical trade-offs are aligned to commercial objectives.
- Enable Sales through product positioning, pricing strategy, and standardized solution frameworks, while maintaining clear separation from deal-level execution.
- Ensure effective communication and coordination with European product management and operations teams to leverage expertise and accelerate market success in North America.
- Lead structured VOC programs to identify unmet customer needs, emerging trends, and opportunities for differentiated solutions.
- Translate customer needs into scalable, repeatable product offerings rather than customer-specific engineering solutions.
- Act as the voice of the customer within the company.
- Support the Head of Segment (HOS) in developing revenue targets and budgets for the product category.
- Own product-level P&L performance, including price, cost, and margin targets across the lifecycle.
- Drive pricing strategy and policy to balance market competitiveness with margin expansion and portfolio profitability.
- Partner with Finance to define business cases, NPV/IRR outcomes, and ongoing product performance analytics.
- Define product positioning, target customer typologies, and launch strategies for Shop Solutions portfolio offerings.
- Enable Sales with standardized playbooks, pricing frameworks, and product training; not execution of marketing campaigns.
- Own pricing strategy and policy, including discount guardrails and value-based, customer aligned pricing models.
Required Skills And Experience
- Minimum of 3 years’ experience as a Product Manager or similar role
- Minimum of five (5) years’ experience in retail or companies supplying the retail market
- Bachelor’s degree, MBA strongly desired
- Strong leadership and excellent written and verbal communication skills
- Proficiency in all Microsoft Office applications
- Demonstrated success defining and launching products
- Proven ability to influence cross-functional teams without formal authority
- Must be able to travel up to 20% including international