Product Manager, Rules Experience

About the role

We’re looking for a Product Manager to lead the Rules Experience team in San Francisco. In this role, you will help own and evolve Asana’s workflow automation stack end-to-end: from the AI that makes workflows intelligent, to the systems that ensure reliability and governance, to the delightful product experiences that help customers design, discover, and scale their processes.

Responsibilities

• Drive the Vision and Roadmap: Define the product vision and prioritized roadmap for the Rules Experience and AI Studio stack, moving Asana from individual, isolated rules to expansive, end-to-end workflows.
• Shape User Experiences: Shape the next-generation workflow-building and automation experiences customers use to turn manual work into scalable systems, with a direct influence on usability, discoverability, adoption, and product quality.
• Innovate with AI: Lead the expansion of AI-assisted and prompt-driven workflow creation, making AI a first-class interface for building, refining, and scaling automated processes.
• Build the Visual Future: Develop the Workflow Canvas and more visual workflow authoring tools to make automation dramatically easier to adopt for all users.
• Scale Securely: Strengthen the trust, control, reliability, observability, and global or borderless governance foundations that let enterprise automation scale safely.
• Deliver Business Impact: Directly impact Asana's core business performance. This team’s work powers a crucial part of the AI Suite (Asana's consumption-based AI offering going live in July), serving as one of Asana's most critical ARR growth leavers and key long-term product differentiators.

Requirements

• 5+ years of product management experience, ideally focusing on product experiences, automation, workflows, low-code or no-code builders, or AI-powered applications.
• Strong user-centric product sense with a proven track record of designing highly usable, intuitive, and engaging creation interfaces, such as visual canvases, builders, or wizard flows.
• Strong technical competency in translating complex systems (like workflow architectures, platform rules, and AI capabilities) into seamless, intuitive end-user product surfaces.
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Demonstrated capability to collaborate closely with engineering, design, and data science to ship high-impact product improvements and define crisp trade-offs.
• Experience or deep curiosity regarding LLMs, prompt-driven interfaces, and agentic execution patterns to enhance productivity and automation.
• Comfortable utilizing data, success metrics, and experimentation to guide user adoption and value realization.
• Able to influence cross-functional partners and leadership.

Qualifications

• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Passion for using technology to solve complex problems and improve people's lives.

Skills

• Product Management
• Workflow Automation
• AI and Machine Learning
• User Experience Design
• Collaboration and Leadership

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences