Product Manager - Rooftop Systems

About the role

Air Distribution Technologies, Inc. (ADTI) is seeking a Product Manager – Architectural Products to join the Ruskin Business Segment. This role serves as the Subject Matter Expert (SME) and strategic business leader for Ruskin's Architectural product portfolio, driving profitable growth, innovation, product strategy, and lifecycle management for architectural louvers, vision screens, sunshades, grilles, and other building envelope products serving commercial, institutional, and specialty construction markets. The position requires close collaboration with architects, specification writers, consulting engineers, contractors, sales teams, and manufacturing operations to ensure products meet evolving market demands, aesthetic requirements, sustainability initiatives, and performance standards.

Responsibilities

• Develop and execute product strategies that drive revenue growth, market share expansion, and profitability.
• Conduct market research, competitive benchmarking, and voice-of-customer activities to identify emerging trends and opportunities.
• Own the full product lifecycle, including product planning, development, launch, growth, and end-of-life management.
• Define product requirements, specifications, features, and enhancement roadmaps.
• Lead new product development initiatives in partnership with Engineering, Manufacturing, and Sales.
• Develop pricing strategies and business cases to support product positioning and market competitiveness.
• Monitor and analyze product performance, sales trends, specification activity, and market adoption.
• Identify opportunities for product line expansion, portfolio optimization, and innovation.
• Support strategic initiatives focused on building envelope performance, sustainability, and architectural design trends.
• Develop a deep understanding of architectural markets, customer requirements, and design trends impacting the commercial construction industry.
• Build strong relationships with architects, specification writers, consulting engineers, façade consultants, and key customers.
• Translate market insights into actionable product strategies and development priorities.
• Create internal alignment around product vision and growth initiatives.
• Partner closely with Engineering, Operations, Quality, Marketing, and Sales teams to bring innovative solutions to market.
• Drive successful product launches through coordinated commercialization and go-to-market planning.
• Evaluate promotional and marketing programs to ensure alignment with product strategy and customer needs.
• Support specification development efforts by ensuring products are properly represented in industry standards and project specifications.
• Represent ADTI and Ruskin at customer meetings, industry conferences, trade shows, and professional association events.
• Serve as the product champion and technical resource for internal stakeholders and external customers.
• Partner with architects, design firms, and specification writers to influence product selection during project design phases.
• Understand architectural aesthetics, façade integration, daylighting strategies, and building envelope performance requirements.
• Support projects within commercial office, healthcare, education, hospitality, government, transportation, and mission-critical facilities.
• Monitor industry trends