Jobs · Marketing

Product Manager, Refraction

Topcon Healthcare · New Jersey, United States · 1 mo ago
RemoteRemoteMarketing$120k–$150k/yrFull-time

About the role

At Topcon Healthcare, we are seeking a Product Manager to drive the commercial success and lifecycle management of our refraction portfolio. This role focuses on translating product strategy into effective market execution, aligning with sales, marketing, clinical, and service teams.

Responsibilities

  • Market Insight & Voice of Customer
    • Collect and synthesize feedback from KOLs, customers, and internal stakeholders
    • Conduct focus groups, site visits, and field observations to identify unmet needs and workflow gaps
    • Perform ongoing market and competitive analysis
  • Marketing & Messaging
    • Develop clear, differentiated product messaging and value propositions tailored to target customer segments
    • Create and review marketing collateral, digital content, and campaigns in partnership with marketing teams
    • Ensure consistency of messaging across all customer touchpoints
  • Commercialization & Product Launch
    • Lead downstream execution of product launches, ensuring readiness across sales, service, and marketing teams
    • Develop and maintain launch materials, timelines, and cross-functional alignment
    • Partner with upstream teams to translate product strategy into actionable go-to-market plans
  • Sales Enablement & Field Support
    • Collaborate closely with sales, CAS, and sales engineering teams to drive product adoption and revenue growth
    • Develop training programs, tools, and collateral to support field effectiveness
    • Participate in major conferences, demos, and key account discussions as a product expert
  • Post-Market Surveillance & Quality
    • Monitor product performance in the field and address customer and sales feedback related to product quality and usability
    • Partner with QA/RA and service teams to investigate issues, support root cause analysis, and drive resolution
    • Contribute to continuous product improvement through structured feedback loops
  • Product Development and Lifecycle Management
    • Partner with R&D and Program Planning to support new product development and enhancements
    • Draft product requirements and ensure alignment with customer needs and regulatory standards in addition to internal software and hardware synergies
    • Support the management of global product launches, including pricing, positioning, and distribution strategies
    • Manage products throughout their lifecycle, including updates, enhancements, and end-of-life planning

Qualifications

  • Bachelor’s degree in marketing, business, engineering or related technical field (or equivalent experience)
  • Minimum 3 years of experience in eyecare, specifically refraction
  • Clinical experience or exposure to healthcare/medical device markets
  • Strong understanding of clinical workflows in ophthalmology or optometry
  • Strong analytical, communication, and presentation skills
  • Proficiency in MS Office tools and project management software
  • Ability to manage multiple products on different timelines

Preferred

  • Advanced degree (e.g., OD, MBA)
  • Experience in product management, preferably within medical devices or healthcare technology
  • Experience leveraging competitive intelligence and market research to drive strategy
  • Experience supporting product launches and developing commercial materials

Benefits

  • Comprehensive benefit package including medical, dental, vision, life insurance, disability insurance, tax-saving spending accounts, a 401(k) plan with employer match, tuition reimbursement, and other perks and benefits
  • Paid time off for recharging
  • Health and welfare benefit package for salaried employees working at least 30 hours per week

Equal Opportunity Employer

We are committed to providing equal employment opportunities to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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