Product Manager - Passenger & Light Truck Tires

About the Role

Responsible for the management of the Passenger & Light Truck tire product lineup. The Product Manager will work closely with Purchasing, Marketing, Pricing, and external suppliers to ensure stores have a complete and profitable product line for core tire segments. This role involves developing the complete retail product screen for individual markets based on sales and industry data down to the store level, uncovering segment opportunities, and assisting in the development of business cases to optimize sales for both Owned Brand and National Brand tires.

Management of the product screen includes applications and value steps for each tire size, development of the product segment lifecycle, roadmap planning, and transition planning for each product line. The Product Manager will maintain the competitive retail product landscape to support strategic retail price direction and guide segment needs and recommended brands/products for each opportunity.

Responsible for creating and managing product launch plans and projects to ensure successful launches with proper stock, training, marketing support, and warranty setup. This role serves as the primary product expert for Marketing regarding product launches and promotions on Passenger and Light Truck tires.

Analyze and monitor market indicators from sources such as VIO and NHTSA while tracking national legislative initiatives (e.g., infrastructure projects) for business impact.

Responsibilities

• 35% - Tire Lineup, Application Management, Lifecycle & Transition Planning
• 20% - Setting and Maintaining the Competitive Retail Tire Lineup
• 15% - Tire Market and Vehicle Trend Analysis
• 10% - Product Line Performance Reporting
• 10% - Product Launch Management
• 5% - Tire Line Promotion Recommendations
• 5% - Other tasks as defined by the VP & Manager of Product Strategy

Key deliverables include:

• Product Screen Development & Evolution
• Set and Maintain the Ideal Competitive Retailer Tire Lineup
• Product Sales Performance Dashboards (company-wide and area-driven sales)
• VIO Data Management
• Industry Trend Reports
• Product Launch Planning and Execution

Requirements

Educational/Experience Requirements:

• Bachelor’s degree in business, marketing, engineering, or comparable experience.
• 5-12 years of progressively more responsibility in product management, branding, or marketing intelligence.

Required Technical Skills/Knowledge:

• Expert knowledge in the use of Microsoft Excel
• Intermediate working experience in Microsoft PowerPoint / Google Slides
• Working knowledge of productivity applications (Google G Suite, MS Office, etc.)
• Business Intelligence tool exposure and experience
• Working knowledge of product management applications
• Product marketing & purchasing experience in a retail tire environment

General Knowledge and Abilities:

• Expert in Tire and Vehicle products and applications
• Experience in identifying target opportunities
• Proven ability to develop business cases supporting product introductions
• Understanding of product lifecycle management and supply chain process
• Proven successful project management skills
• Strong analytical skills paired with a roll-up-your-sleeves attitude

Benefits

• Annual profit-sharing bonus
• Free medical healthcare option for employees
• Company-funded retirement plan (no cost to employee)
• Paid holidays
• Paid time off
• Hybrid arrangements available (3-4 days in office, 1-2 days from home)
• Tuition Assistance
• Employee discount