Product Manager, Optimization

About the role

FreeWheel is looking for a Product Manager to help shape and improve optimization capabilities across the Buyer Cloud platform. In this role, you’ll work closely with Engineering, Data Science, Revenue and other Product teams to understand customer needs, define product requirements, prioritize investments, and deliver capabilities that help buyers drive stronger performance and business outcomes. You’ll own a defined set of optimization workflows, controls, and product capabilities, helping drive roadmap decisions and execution while contributing to broader product strategy. Success in this role requires strong collaboration skills, customer empathy, sound product judgment, and the ability to balance customer needs, business priorities, data-driven decision making, and technical considerations.

Responsibilities

• Own roadmap definition, prioritization, and execution for specific optimization areas within the Buyer Cloud platform.
• Define and improve workflows, controls, and product capabilities that help customers optimize campaign performance and achieve measurable business outcomes.
• Partner closely with Engineering, Data Science, and Revenue to identify customer problems, evaluate opportunities, and define product requirements.
• Work with Engineering to balance customer value, technical feasibility, and delivery timelines.
• Collaborate with Product Managers across Buyer Cloud and adjacent platforms to ensure optimization capabilities fit cohesively into broader user workflows.
• Gather insights from customers, internal stakeholders, analytics, and market inputs to inform product decisions and prioritization.
• Write clear product requirements and communicate priorities to cross‑functional teams.
• Make thoughtful tradeoff decisions that balance performance impact, usability, business value, and implementation complexity.
• Define success metrics and measure outcomes to continuously improve optimization features and customer results.
• Contribute to product planning and strategy discussions while executing broader organizational priorities.
• Build strong working relationships across Product, Engineering, Design, Data Science, Customer Success, Operations, and other stakeholder groups.
• Analyzing product management activities, defining product concepts, and justifying product-related expenditures
• Assisting other product managers in solving semi‑complex problems and guiding them through larger project initiatives
• Managing profit and loss or budgetary aspects for assigned products, ensuring alignment with company goals
• Evaluating market trends, consumer needs, and technological advancements to inform product strategy
• Developing detailed product features, requirements, and implementation plans, prioritizing based on market needs
• Envisioning new product features through participation in cross‑functional teams, fostering innovation and collaboration
• Coordinating with external vendors and strategic partners to ensure