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Jobs · Marketing · New York

Product Manager, Performance Optimization - Social

DoubleVerify · New York, NY · 1 mo ago
HybridMarketing$155k/yrFull-time

About Scibids AI

Scibids AI is DoubleVerify's performance optimization solution that uses artificial intelligence to enhance advertising campaigns. It integrates with major demand-side and social media platforms to optimize campaigns in real-time, using client-defined Key Performance Indicators (KPIs).

About the Role

We are seeking a dynamic Product Manager to lead Scibids' efforts to make Authentic Advantage, our new strategic product, a success on all major social media platforms. Authentic Advantage combines our industry-leading brand suitability (Prebid) and performance optimization technologies (Scibids) into a single, cohesive solution designed to achieve superior outcomes in digital ad buying.

Job Responsibilities

  • Own the roadmap for Scibids bundling into Authentic Advantage and feature enhancements, aligning product strategy with business goals.

  • Manage development from concept ideation to product release, including requirement gathering and breaking down the vision to epics and stories.

  • Understand the competitive marketplace to influence strategy, identify gaps where the Authentic Advantage team can innovate and drive the changes needed to implement them by pivoting quickly when needed.

  • Act as a product liaison for Business Development on Authentic Advantage to adjust trade-offs between quality and performance depending on clients.

  • Collaborate across the entire DV organization by working with DV's broader Social product teams on joint ventures product marketing to structure go-to-market releases and create compelling narratives around new Authentic Advantage integrations.

Minimum Qualifications

  • A minimum of 3 years of product management experience, with ideally 1-2 years into adtech.

  • Curious & Fast Learner: Able to ramp up quickly across varied topics and technologies.

  • Technical Proficiency: Ability to understand complex technical architectures and API integrations.

  • Humble & Data-Driven Decision Making: Focused on outcomes over ego, flexible in the face of change. Experience with data-driven decision making and defining success metrics.

  • Stakeholder Influence: Proven ability to influence senior stakeholders and drive alignment across organizations.

  • Communication & Team Player: Skilled at presenting complex technical concepts to diverse audiences.

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