Jobs · Marketing · Pennsylvania

Product Manager, MIS

Aesculap (US) · Bethlehem, PA · 2 wk ago
HybridMarketingFull-time

About the role

Aesculap, Inc., a B. Braun company, is seeking two Product Managers to support the Minimally Invasive Laparoscopic Surgery Division. These roles will serve as key business owners for assigned product portfolios and will be responsible for driving upstream and downstream marketing, identifying and executing go-to-market opportunities, owning clinical pathology strategy, and shaping future portfolio direction.

Responsibilities

  • Lead North America upstream marketing activities for assigned product categories, including voice-of-customer research, market assessment, competitive analysis, unmet need identification, and definition of product requirements.
  • Drive North America downstream marketing execution through positioning, messaging, sales enablement, launch planning, training support, promotional development, and demand generation initiatives.
  • Identify and assess go-to-market opportunities across new product introductions, line extensions, procedural adoption strategies, customer segmentation, and channel expansion.
  • Own clinical pathology strategy for assigned portfolios by developing deep expertise in disease states, procedural workflows, surgeon needs, treatment pathways, and evidence-based value propositions.
  • Partner with clinical and medical stakeholders to support claims development, evidence generation priorities, key opinion leader engagement, and market education strategies.
  • Develop and maintain annual business plans, product forecasts, pricing recommendations, and strategic growth plans aligned with division objectives.
  • Collaborate with research and development, regulatory, quality, supply chain, finance, sales, and global marketing teams to ensure successful product development, launch readiness, and lifecycle management.
  • Monitor market trends, customer feedback, competitive movements, and emerging technologies to inform future strategic views and portfolio roadmap recommendations.
  • Serve as a subject matter expert for the assigned portfolio and represent the business at customer meetings, sales meetings, surgeon labs, educational programs, and industry events.

Qualifications

  • Bachelor’s degree in Marketing, Business, Life Sciences, Biomedical Engineering, or a related field required; MBA or advanced degree preferred.
  • 5+ years of experience in product management, product marketing, strategic marketing, or commercial roles within medical devices, healthcare, or a related clinical field.
  • Experience with both upstream and downstream marketing responsibilities, including new product development and commercial execution.
  • Strong understanding of go-to-market strategy, market development, portfolio management, pricing, forecasting, and product lifecycle management.
  • Ability to understand and translate clinical pathology, procedural workflows, and customer insights into actionable business and product strategies.
  • Demonstrated success working in cross-functional environments and influencing stakeholders without direct authority.
  • Strong analytical, communication, presentation, and project management skills.
  • Experience supporting products in surgical, laparoscopic, or minimally invasive procedure settings is strongly preferred.
  • Willingness to travel as needed to support customer engagement, field collaboration, procedural observation, and industry events.
  • Preferred candidates will be located in the Center Valley, PA area. Considerations will be made for individuals outside the immediate geography.

Success Profile

The ideal candidates are strategic, commercially minded marketers who can operate effectively across both innovation and execution. They bring a strong understanding of the clinical environment, can connect surgeon and customer insights to business opportunity, and are comfortable owning a portfolio from early concept through launch and lifecycle optimization. Success in these roles will require intellectual curiosity, cross-functional leadership, disciplined execution, and the ability to shape both near-term performance and long-term strategic growth for the division.

Role Structure

These two Product Manager roles may be aligned to distinct product families, clinical applications, or growth initiatives within the Minimally Invasive Laparoscopic Surgery Division. While each role will have dedicated portfolio accountability, both positions are expected to operate within a shared strategic framework focused on market leadership, clinical relevance, differentiated value creation, and disciplined commercial execution.

Pay

$110k - $140k (plus bonus)

Benefits

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.

Equal Opportunity Employer

We are an equal opportunity employer. We evaluate applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected characteristic. Know Your Rights: Workplace Discrimination is Illegal, click here.

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